Research On Marketing Strateg Y Of Big Data Product For Power Industry Of Y

Big data and big data technology has become a hot topic in recent years,no matter from national and each local policy,and the market heat and technology trends,or the demand of each big enterprise,company and individual.ALL above have driven the rapid development of big data technology and related industries.Emerging enterprises and original software and hardware service enterprises have invested a lot of resources to develop the big data market,trying to seize the opportunity and opportunity in this blue sea.The same goes for electricity,now the smart grid construction is rapidly advancing,and more and more demand for information construction based on the power industry were been proposed.In these Years,the hot concept of big data has always increased.As a software vendor,the company of Y input long-term commitment to help corporate customers improve their management capabilities and management innovation.In 2016 the Big Data Division who focus on big data products and solutions was been Established.Now the company has its own big data related products and technologies with independent intellectual property rights,and have successfully implemented the enterprise big data projects.At present,Y company's main customers are customers in the power industry.Enterprise customers in the power industry have accumulated massive business data,production data and management data in their daily business.At present,Y company's big data products are trying to enter the power industry market,but there is no effective product marketing strategy to support it to seize the market.The main direction of this paper is how to make the big data products of company Y enter the power industry customer market smoothly by formulating effective marketing strategies.Let the power industry customers to use the big data to help enterprises intelligently manage and intelligently upgrade.This paper used the PEST and SWOT theory of marketing to analyze the current policy and market environment of Y company,and conduct in-depth research on the industry status.At the same time,the sales of Y company's products and big data products are analyzed to summarize the market competitiveness of Y company's big data products in the power industry.Analysis of Y company's competitiveness in the big data market of the power industry based on the current company's products and big data products.Finally,get the marketing strategy advice based on the STP model,in which the big data market is located.I hope that it can really help Y company to help big data products enter the big data market of the power industry,and can provide reference for similar products in the market.