Study On Cultural Atmosphere Construction Of Jimiaowu Resort Hotel In Mogan Mountain

With the transformation of economic structure and lifestyle,the public’s demand for quality of life has also increased.As a new ecological leisure method,vacation tourism is sought after by the public.However,the current problem of homogenization in the holiday tourism market and the lack of outstanding cultural characteristics of the hotel make it difficult to meet the public’s demand for holiday leisure consumption.Therefore,the development of resort hotels must not only meet the basic functional needs of the hotel,but also work hard on the cultural memory points of the resort hotels to improve the soft power of the resort hotels in order to adapt to the current needs of the resort marketTaking the Mogan mountain Resort Hotel project in Deqing County,Huzhou City,Zhejiang Province as an example,the thesis takes Mogan mountain region culture as the core point,sums up the elements of the cultural atmosphere creation of the Mogan mountain Resort Hotel,from the interior design point of view,combining with the functional space,this paper expounds the ways and means of cultural atmosphere construction.The introduction part of the first chapter of the thesis makes a brief description of the background and current research situation of the subject.The second chapter elaborates the development status of Mogan mountain Resort Hotel,the mountain culture and the existing contradictions and deficiencies.The third chapter lists the elements and design elements of the cultural atmosphere in the Mogan Mountain area,and describes in detail the functional space inside the resort.Chapter 4 investigates and analyzes resort hotels of the same type,and makes a summary and comparison.The fifth chapter is based on the design example of Mogan mountain Jimiaowu Resort Hotel,and connects with the elements of the cultural atmosphere of Mogan mountain in the previous chapters to make specific design expressions.The last chapter is a summary and summary of the work of this thesisBy summarizing the elements of Mogan mountain’s cultural atmosphere creation,a summary of the cultural integration,atmosphere creation,and spiritual connotation of Mogan mountain Jimiaowu Resort Hotel,with a view to providing relevant reference for the study of the culture atmosphere of Mogan mountain area resort hotels,Provide holiday guests with a unique and culturally rich holiday experience.