Research On The Application Of Animal Decoration In The Design Of Cultural And Creative Products In Shang And Zhou Dynasties

Shang and Zhou bronzes have very important cultural significance in the history of China’s bronze culture,and their decorative patterns are unique.As one of its important visual elements,the animal decoration above has been attached great importance by many experts and scholars worldwide.At the moment when China emphasizes cultural power and vigorously advocates and promotes the development of cultural industry,it is particularly important to fully explore and inherit the unique bronze pattern in Chinese traditional culture.In the field of design,bronze decoration has a good reference significance in the design and development of cultural and creative products.This study mainly combs and analyzes the animal ornamentation in Shang and Zhou bronzes.The author tries to explore and explore the cultural information behind it deeply,and tries to explore the value and significance of its use in the design of cultural and creative products.Starting with animal patterns such as animal face patterns,dragon patterns and bird patterns in Shang and Zhou bronzes,this paper summarizes their main types and characteristics,and meanwhile extracts,processes and redesigns the relevant decorative elements.And to the current use of bronze animal decorative elements of cultural and creative products to do market research and analysis,summarize the existing problems,in view of the existing problems proposed countermeasures.Finally,taking the tableware brand "Yu Sunfang" as an example,the elements extracted from Shang and Zhou bronzeware animal patterns were integrated into the new design concept and applied in the tableware design.Try to carry on the new design exploration practice from the shape,color,material and so on.The aim is to make better use of the visual information of national culture in cultural and creative products,so as to play an important role in inheritance and promotion.