Research On Regional Cultural And Creative Product Design

With the rapid development of China's economy,the cultural and creative industry has become a major industry vigorously promoted in recent years.It is known as the sunrise industry in the 21 st century and has broad development space and unlimited development potential.At the same time,China's tourism industry has also successfully occupied the leading position of the tertiary industry and presents a growing trend year by year.Regional cultural and creative products based on cultural industry and tourism industry have ushered in unprecedented opportunities for development.As a national "4A" scenic spot,Qinglong Mountain in Hebei Province is also located in Tangshan,a city with profound historical accumulation.It has rich regional cultural connotation,but it lacks a set of tourism cultural and creative products with a communication function.Based on the existing literatures,this research uses the research methods such as investigation method,case study method and design method to conduct theoretical research on regional cultural creation products,and takes Qinglong Mountain as an example to carry out design practice.The research consists of five parts: The first part elaborates the relevant background of Chinese cultural creative products,the purpose and significance of the research,and the research content and methods.The second part analyzes the concept of cultural and creative industries and cultural and creative products,studies the emergence and development of cultural and creative industries and cultural and creative products,the types,main features and functions of cultural and creative products,as well as theoretical guidance and development principles related to product development andstrategy.The third part studies the current situation of the application of regional culture in the design of cultural and creative products.Through the on-the-spot investigation of many domestic and foreign scenic spots,studies the current regional cultural and creative products,analyze the advantages and disadvantages of current tourism cultural and creative products,and provide references for the design of related featured cultural products.The fourth part studies how to apply the regional culture of Qinglong Mountain to the design of cultural and creative products.Deeply studies the characteristic culture of Qinglong Mountain area and refine the design elements available in the regional culture of Qinglong Mountain.And combines the regional culture of Qinglong Mountain with the modern aesthetic design method to carry out innovative design of Qinglong Mountain cultural and creative products and propose a market-oriented approach to regional cultural and creative products.The conclusion part summarizes the innovation of this research,and looks forward to the future of regional cultural and creative product design.It hopes to play a reference role in the development of other cultural and creative products based on regional culture and promote the development of cultural and creative industries.