Research On Spatial Experience Design Of Shopping Mall Based On The Theory Of Consumer Behavior

On the one hand,the development and construction of shopping malls have been violently impacted by Internet technology and e-commerce,and gradually lost its dominant position.On the other hand,under the background of experience economy,consumers no longer pay attention to single-purpose consumption,but instead pursue the delighted mood brought by the consumption process and expect more unforgettable experience in shopping.Through the compilation of previous literature,the author finds that researches based on the theory of consumer behavior mostly discuss human flow lines,spatial patterns,spatial layout,spatial vitality,etc.The research from the perspective of consumer behavior on the spatial experience of shopping mall is still not yet comprehensive.The author speculates that it is operationally feasible to derive the spatial experience design strategy of shopping mall from the perspective of consumer behavior.Therefore,this topic intends to adopt the consumer behavior theory as a guiding method to research on the spatial experience design of shopping mall.Firstly,the subject through the statistical analysis of data,get the basic situation of consumers,consumer behavior activities and four common factors affecting the consumer experience of business,space,transportation and supporting.Secondly,the subject combines the four common factors obtained from the questionnaire survey to investigate the design of shopping mall business combination,space theme,atrium space,aisle space and auxiliary space.Then,based on the results of empirical research,the requirements of consumer behavior for spatial experience design of shopping mall are obtained.Ultimately,the design strategies are formulated targetedly.it will enhance the sense of spatial experience in the shopping mall,increase the popularity and vitality of the interior space of the shopping mall,and attract more consumers to experience consumption.Simultaneously,it is of great significance to clarify the specific mechanism of spatial experience design of shopping mall,and lay a theoretical and application foundation for spatial experience design of shopping mall in our country.