The Textile Packaging Design Research In The View Of Experience Economy

In the view of experience economy,the original intention of textile packaging is closely related to the experience of consumers.Packaging instead of a commodity container is gradually transformed into the carrier to meet the consumer experience.The paper discusses the textile packaging as the object of study,analyses the formation and value of the experience economy,as well as changes in consumer demand in the new economic environment,summed up the influence factors of textile packaging design based on experience economy.Due to the arrival of the experience economy,it presents new changes in consumer demand: consumers have tired to design only meet the material needs,gradually turns to the pursuit design with pleasure experience which is one of the reasons for consuming.Experience economy has become a new mode of economic growth.Under the new economic environment,the textile packaging design needs to make corresponding changes.Design ideas should be more oriented to provide consumers with experience needs.The paper takes the experience of consumer demand as a guide in the perspective of experience economy,uses related theories of consumers experience building to the textile packaging design,researching relationships between consumer experience demand and experience creation in textile packaging design.Striving to find a more humane,emotional applications of textile packaging design from a new theoretical point of view to create a caring and pleasant shopping experience.This paper mainly launches the research from three aspects: on the one hand,to re-examine the textile packaging design which the function and aesthetics have been extended from the perspective of experience economy;on the other hand,discusses the experience in packaging design from the function,aesthetic and culture aspects,pointed out that the consumption demand under the new economic environment gradually turns to the emotional appeal;finally,from three aspects of textile packaging design experience,the paper analyzes the application value of satisfying the needs of consumers.Strengthen the interaction between packaging and consumers from the behavior experience to provide consumers with multi-level demand experience.It's a new trend to create the unique experience mode in textile packaging design.