| In recent years,the construction of rural tourism in the country is in full swing,and at the same time more and more scholars have begun to pay attention to the related research of rural tourism.However,due to the complexity of the village itself and the availability of rural data,the research has certain limitations.At the same time,the research on rural tourism landscape preferences is relatively scarce.In the context of the era of big data,the continuous advancement of information technology and communication technology(ICT),and the promotion of smart devices have produced the Web2.0 model.The user-generated content in this mode not only provides a data source for rural tourism related research,but also provides a convenient way to accurately study the landscape preferences of tourists.Therefore,the online big data tourist spatial location data,photos and text data,such as information with tourists’ subjective preferences,are useful for understanding tourists’ understanding and needs of rural tourism landscapes,thereby better displaying and effectively disseminating their regional landscape values ??and traditional cultural values.,To further reflect the wishes of tourists into practice,realize the rational planning and design of rural tourism spatial layout and the optimization of scenic spots,and it is important for Hanzhong rural tourism to build a type of rural tourism landscape that can be favored by tourists and promote sustainable development in the future.significance.This research uses rural tourist attractions in Hanzhong City as a case site,and uses the notebook section of the Mafengwo APP to obtain 25,660 geo-tagged photos and 9,093 of3,223 tourists who visited Hanzhong from October 31,2012 to October 31,2019.The texts of the notes are used as research data,and the related techniques of GIS spatial statistics are used to analyze the spatial structure of the tourists’ preference of the landscape during rural visits,to find out the hotspots that attract tourists to stay,and to analyze the rural landscape environment that tourists love;to further explore the landscape of rural tourists When preference features are used,tourists’ sentiment analysis and content analysis techniques are used to explore tourists’ emotional tendencies in specific locations using online texts of tourists and photos taken through the scene.The positive emotions of tourists’ photos and the text content of notes are used to determine what attracts tourists.Landscape elements,thereby revealing the characteristics of tourists’ rural tourism landscape preferences and the aspects of tourists’ dissatisfaction.The results show that:(1)The overall spatial structure of Hanzhong tourists’ rural tourism landscape preferences is one-core multi-point type,mainly concentrated in the core hotspots constituted by the main rural tourist attractions in Hantai District and the southeastern region of Mian County,and Ningqiang County On-site village tourist attractions in small areas in the west,Liuba County,and Yang County;meanwhile,the distribution of the overall spatial structure of tourists’ landscape preferences is affected to a certain extent by seasonal climate changes,and the strong dependence of tourists on roads has also affected traffic.The spatial distribution of landscape preferences,and the distance between scenic spots and urban areas has far less impact on tourists than the attractiveness of scenic spots to tourists;(2)Tourists’ preferences for different types of rural tourist attractions are mainly concentrated on ancient villages,historical sites and villages.For natural scenic spots,different types of scenic spots attract tourists to film and stay in different areas;(3)The positive emotional experience of each scenic spot always dominates.Among them,rural natural landscape scenic spots such as Zibaishan National Park have a higher positive effect.Emotional value,on the contrary,tourists in modern villages and folk-custom scenic spots in Hanzhong City always have higher negative emotional value;(4)The degree of the tourist’s landscape preference characteristics reflected by the photos under the positive emotions of tourists is that the natural ecological landscape and the architectural environment landscape have a higher degree of preference for tourists,while the perception of the landscape elements of the human landscape such as production experience and folk traditions is low;at the same time positive The text of the notes under emotion reflects the tourists’attention to Hanzhong culture,followed by the original ecological landscape of the local countryside and the landscape of agricultural facilities such as rapeseed field in Hanzhong.The general perception of Hanzhong’s agricultural experience,folk traditions and other humanistic landscape elements is relatively low;(5)Tourists are dissatisfied with the location and traffic conditions,rural environment atmosphere and basic service management of rural tourist attractions in Hanzhong.Finally,according to the analysis results,corresponding suggestions are put forward for the planning and design of rural tourism landscape and the management of scenic spots.Finally,according to the analysis results,corresponding suggestions are put forward for the planning and design of rural tourism landscape and the management of scenic spots. |
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