A Study On The Attraction Of Rural Landscape In Huangshan City From The Perspective Of Tourism

The attractiveness of rural landscape is the key point of rural tourism development.The higher the attraction,the smoother the tourism development.Therefore,the attractiveness of rural landscape has a strong role in promoting the construction of beautiful countryside and the transformation of rural agricultural industries.Huangshan City is a new international tourist city,with rich and diverse rural landscape resources and huge tourism development potential.The study of rural landscape attractiveness is of great significance to the rural development of Huangshan City.Based on the AVC theory and push-pull theory,this article starts from the "thrust-pull-resistance" three-force system from the perspective of tourism and the landscape AVC theory to study and summarize the evaluation indexes of rural landscape attractiveness to determine the attraction of rural landscape from the perspective of tourism.Three sub-levels:natural landscape,cultural landscape,and settlement conditions.Based on the analysis of rural landscape resources in Huangshan City,starting from the three sub-levels of natural landscape,human landscape,and settlement conditions,an analytic hierarchy process was used to construct an evaluation index system for rural landscape attractiveness in Huangshan City.Factor level,25 index level evaluation index system.Then use the analytic hierarchy process and Delphi method to determine the weight value of each index layer,factor layer and project layer,and finally build a complete evaluation system of rural landscape appeal in Huangshan City.According to the distribution characteristics of rural tourist areas in Huangshan City,7 villages were selected as the research objects,and the rural landscape attractiveness evaluation system constructed was used to comprehensively evaluate each rural area.The results of the 7 rural landscape attraction rankings were:macro Village>Xidi Village>Shancha Village>Tangmo Village>Xiong Village>Shitan Village>Auxiliary Village.It is further concluded that the rural landscape of the ancient Huizhou rural tourism film is very attractive,the rural landscape along the Xin'an River rural tourism belt is highly attractive,and the rural landscape of the rural tourism circle around the Huangshan Mountain Scenic Spot is not so attractive.Using Excel to generate a line chart analysis,it can be seen that the attractiveness of rural landscape in Huangshan City is better in terms of rural mountain water resources and Hui architecture,and the disadvantage is that farming culture and customs are less expressive.Using the IPA analysis method and other methods,the evaluation results of 25 index layers,9 factor layers,and 3 project layers are analyzed,and it is concluded that the key improvement area of the rural landscape attractiveness of Huangshan City is the infrastructure perfection(X22),Characteristics of customs and habits(X15),and appeal of farming culture(X16).Finally,from the perspective of tourism,through the analysis of the tourism market and tourists 'tourism motivations,combined with the types,distribution and characteristics of rural landscapes,as well as the current status and development potential of landscape resources,the development orientation and development direction of rural landscape resources are determined.Three strategies are proposed to improve the rural landscape attractiveness of the Huangshan Scenic Area rural tourism circle,the rural tourism belt along the Xin'an River,and the ancient Huizhou rural tourism film,as well as the overall rural landscape attractiveness of Huangshan City.