Creative Product Design Of Tibetan Culture Based On Prototype Theory

In recent years,our country’s cultural and creative industries have developed rapidly and have achieved remarkable results.Its scale and level of development have become an important symbols to measure the comprehensive competitiveness of countries and regions.Promoting the development of cultural and creative industries and improving the core competitiveness of cultural industries are also have positive significance for regional economic transformation.As an ethnic and regional culture,Tibetan culture has a strong cultural atmosphere and is influenced by Tibetan Buddhism,which is very mysterious.This research focuses on the current issues of homogeneity,simplification,low cultural identification and insufficient Tibetan cultural dissemination and development of Tibetan cultural and creative products,and conducts design and application research.And this study analyzes Tibetan culture,extracts representative Tibetan cultural prototypes based on semantic matching of products,and combined with prototype theory to analyze the association between target products and design prototypes to inspire design,and completes the innovative design of Tibetan cultural and creative products by analyzing the characteristics of prototypes and extrapolating product shapes,so as to explore deeper cultural connotations.The main research content of this study has the following four parts.First,the research status of regional cultural and creative product design methods,the research status of cultural and creative product design based on prototype theory and the research status of Tibetan culture and cultural and creative products of Tibetan culture,are analyzed to provide theoretical support for the research and design of this topic.Second,Through an in-depth analysis of Tibetan culture,we will explore the artistic value of its traditional auspicious patterns,sort out the types of pattern elements representing auspicious meanings,cultural connotations and expressions in Tibetan culture,analyze the artistic characteristics of its traditional auspicious patterns,and provide cultural material basis for cultural extraction and product design.Third,the prototype theory and product semantic methods are outlined.Furthermore the characteristics of the prototype of Tibetan cultural creative products are analyzed.After the product semantic vocabulary are researched and collected by users,the user’s emotional semantic needs for the target product will be summarized.The representative cultural prototypes will be filtered from Tibetan culture through semantic matching to build a creative design process for Tibetan cultural products based on prototype theory.Then the subsequent design of Tibetan cultural creative products will be guided.Fourth,the target product is located through market research and analysis,which the Tibetan vehicle-mounted prayer wheel is taken as a design case.Through the correlation analysis of the target product and the design prototype,the feature analysis of the creative prototype,product modeling deduction,etc,the product modeling design is completed and the feasibility of the method is verified.Furthermore it is applied to the creative design practice of Tibetan cultural and creative products to complete the design and development of the Tibetan cultural series of cultural and creative products.This study established a set of prototype theory-based design method for the design of Tibetan traditional auspicious patterns,and verify the feasibility of the method through design cases.Practice has shown that incorporating traditional Tibetan auspicious patterns into the innovative design of products can not only enrich the cultural connotation of products and improve market competitiveness,but also use products as carriers to better promote the spread and development of Tibetan culture.