Research On The Design Of Cultural And Creative Products Of "Potala Palace·Radiant Search For Light"

Tibetan auspicious patterns are a design art that integrates cultural,ethnic,and decorative aspects,with unique ethnic regional characteristics and artistic research value.It is one of the most representative Tibetan cultures that has been endowed with the beautiful meaning of praying for good luck by Tibetans and is widely used in daily life.The "Potala Palace" brand,with Tibetan auspicious patterns as its main cultural appeal and main source of creative inspiration,has become a business card for Tibetan cultural and creative products.This topic takes the "Potala Palace" brand market development needs as the problem orientation,and takes "Tibetan auspicious pattern culture+products" as the concept of product creative research and development,providing practical solutions for the modern design transformation of Tibetan auspicious pattern culture.The characteristics of this creative design of cultural and creative products are based on a clear understanding of the cultural connotation and extension of Tibetan auspicious patterns,using the auspicious Eight Treasures Map,which is highly recognized by both the brand and the market,as the main design element,and conducting cultural analysis and research and development of cultural and creative products.Using the performance effect of glass inlay technology,resin plate,a cheap substitute for colored glass,as the main design carrier,With the help of the transparent properties of colored resin plates,the product is created with a colorful light and shadow effect,which creatively combines the two heterogeneous cultures of Tibetan auspicious patterns and colored glass inlay.Through modern design expression techniques,enriching the expression forms of pattern patterns,weakening the religious color of pattern patterns,strengthening the blessing and auspicious functions of products,and strengthening cultural exchanges with non Tibetan regions,Tibetanproducts are made more affinity and expressive richness,expanding the audience range of products.Through reference to domestic and foreign literature and early research and analysis,this topic first conducts research and analysis on the Tibetan auspicious patterns,mainly including six parts: the origin,classification,composition style,manifestation,color characteristics,and cultural connotation of the patterns.Secondly,combined with the brand culture and design philosophy of "Potala Palace",the existing product design cases of "Potala Palace" and the existing auspicious pattern product design cases of similar Tibetan brands are evaluated and analyzed from both product creative design and product structure.The current situation of the brand’s existing products and the categories to be enriched are summarized using analytic hierarchy process and case analysis methods.Thirdly,based on the sorting and summary of the previous research results,the development strategy of the "Potala Palace · Radiant Search for Light" cultural and creative products was determined.Finally,under the guidance of development strategies,combined with the semantic and image features of the auspicious Eight Treasures Map,as well as product expression forms,comprehensive analysis and specific creative design practices were conducted.