Comparative Analysis On International Operation Of BYD And Tesla,New Energy Automobile Enterprises

This paper selects BYD,a local automobile company that has transformed from fuel vehicles to new energy vehicles,and Tesla,an enterprise that enters the market with new energy vehicles.The author combs the current situation of the two enterprises and makes SWOT analysis respectively to seek differences;Secondly,the internationalization path of the case enterprises is analyzed from the product matrix,target market and entry mode to find reference;Finally,the business performance of the two case enterprises is compared in part and as a whole,so as to test their international business effectiveness and find a way to help enterprises develop.In this paper,the annual business reports,basic market conditions and infrastructure conditions of BYD and Tesla are obtained by consulting the data.With the help of SWOT analysis,entropy method and data processing and calculation,the advantages and disadvantages of BYD are analyzed.BYD has advantages in industrial chain,but the consumer satisfaction is not satisfactory,and the brand value needs to be improved.Tesla has advantages in brand recognition and production and operation,but some automobile quality problems are worrying.Both of them are facing a more complex market operation environment.In the choice of internationalization path,BYD has some shortcomings,such as single products entering the international market,limited target consumer groups,etc.The entry mode needs to be optimized,while Tesla is quite different from BYD in terms of product matrix and target market.In the comparison of the operating performance of the two companies,Tesla is superior to BYD in overall development except the effect brought by its own size,so BYD can learn from Tesla to promote its own development in the future development.Finally,the author suggests that besides the government’s efforts to boost the development of new energy automobile industry,BYD itself should also pay attention to avoiding disadvantages,especially in terms of innovation and brand building,it needs to invest more manpower and material resources to improve it,and dynamically adjust and choose the development path according to the company’s situation.