A Comparative Study On The International Operation Path And Effect Between JAC And Tesla

In the global environment of pursuing environmental protection and green ecology,the development of new energy industry is the general trend of global development.The development of new energy automobile industry is an important way to transform the economic growth mode and tap the new economic momentum in China.In recent years,the automobile industry is facing great changes unseen in a century.The wave of electrification and intelligence is surging,and new energy vehicles and intelligent connected vehicles have received high attention.During the two sessions in 2021,published in the national economy and social development of the People’s Republic of China 14 five-year plan and 2035 vision program for the third,speed up the development of modern industry system to consolidate in the real economy foundation,new energy vehicles and smart(made)motors as promoting the core competitiveness of a manufacturing.In addition,at present,China advocates the new consumption concept,advocates the new driving force of economic development,takes the new economic growth model,and advocates the green circular economy.The promotion and progress of circular economy are essential for promoting the construction of national ecological civilization and realizing the sustainable development of the country.The concept of green consumption has been deeply rooted in the hearts of the people.At present,the state is also taking some special actions and formulating certain plans to include green consumption in the national "14th Five-Year plan" development plan,and has promulgated some legal systems to promote green consumption under the premise of strengthening the supervision of law enforcement.Recently,The State Council issued the "Opinions on Accelerating the Establishment and Improvement of green low-carbon Circular Economic System",indicating that it is expected to promote the production,circulation and consumption system of green low-carbon circular development in 2025.Therefore,it can be seen that the new energy industry is also a concrete manifestation of the practice of the whole country’s ecological concept.In order to study the international operation and effect of new energy vehicles,this paper makes a comparison between JAC Automobile,a local brand in Anhui Province in southern China,and the dominant brand of new energy vehicles in the United States.JAC is in the process of overall transformation and upgrading,gradually transforming from a simple fuel oil enterprise to a new energy vehicle enterprise.Tesla has always been a major new energy vehicle enterprise.Through the analysis of the development history and operating experience of these two enterprises and their respective operating environment,the author finds their respective advantages and disadvantages and similarities and differences.In addition,it also analyzes the internationalization business strategy from three perspectives: product matrix,target market and entry mode.Through a series of indicators and empirical analysis methods to analyze the operating performance of the two enterprises.To find their own shortcomings,and summarize the development experience of Tesla,a well-known foreign brand of new energy vehicles,to provide Reference for Chinese enterprises and find business strategies that can help them develop.The core point of this paper is to convey that new energy is a promising social resource in the current world,and new energy vehicles are also the trend of the current national and even the world,and have certain core competitiveness and value in the automobile industry.China has made some achievements in the internationalization of new energy vehicles through continuous efforts this year,but there is still a certain gap with other developed countries or sub-developed countries in the world.As a representative enterprise in China’s new energy vehicles,JAC New Energy Vehicle Company can not only represent the development of a certain national industry,but also reflect the market prospects of China’s new energy vehicles.In addition,as the leader of new energy vehicle companies in the world,Tesla’s business model and internationalization path are definitely better than Those of Chinese enterprises,thus providing reference for the study of Chinese new energy vehicle enterprises.On the basis of data collection and relevant literature review,this paper draws an analysis conclusion by referring to the annual reports of Tesla and JAC and related new energy vehicle industry.While finding the operating advantages of the two enterprises,it also points out the problems of the two enterprises,and encourages the enterprises to learn from each other,give full play to their own advantages and make up for their own shortcomings.JAC,a new energy vehicle enterprise with a growing momentum in China,has put forward some suggestions to build its own brand advantages and increase investment in innovation and research in the future business process,constantly adapt to the international market in the international operation,and adjust its own international business strategy in the development.