Tianjin Old Brand Packaging Design Based On Tianjin Culture

With the rapid development of network information society in the new era,China’s consumer groups have become more diversified,and century old brands are also facing new opportunities and challenges.The research of packaging design is an important breakthrough for Centennial brand to stand out from many similar brands and to regain its vitality.This paper mainly analyzes and studies the creative combination process of Tianjin Centennial brand packaging design and Tianjin culture.Its purpose is to find out the advantages and problems of China’s Centennial brand packaging design by comparing the excellent cases at home and abroad in the process of analysis and research,extract the symbols representing the connotation of Tianjin regional culture,summarize the characteristics of Tianjin Centennial brand packaging design symbols,construct the connection between Tianjin regional culture and Tianjin Centennial brand packaging design elements,and establish a brand packaging design model based on Tianjin culture In order to solve the problems in the packaging design of Tianjin Centennial brand,the gene library of packaging design symbols was constructed.Realize the perfect combination of Tianjin traditional culture and modern packaging design,and achieve the effect of promoting Tianjin culture.