Research On The Design Of Tourism Cultural And Creative Products Based On Tianjin Haihe Culture

As one of the important ways to promote cultural prosperity and development,the cultural and creative industry in China has risen to national strategic thinking.Searching with keywords such as "cultural and creative integration","cultural tourism",and "cultural and tourism industry",the relevant content has been increasing year by year,showing a shift towards a high-quality and deep level model.Regional cultural tourism products record regional style,humanistic spirit,customs and habits,and are highly sought after and loved by consumers,stimulating the dissemination of regional culture and the development of cultural and creative industries.This project takes Tianjin Haihe Culture as the starting point to explore and explore cultural resources.Haihe River condenses the historical scenery and cultural accumulation of Tianjin,making the tourism industry unique and charming.However,the cultural and creative industry of Haihe does not match the development of tourism,and the coordinated dissemination of Haihe culture through culture and tourism has become an urgent problem to be solved.In the project research,the integration and reclassification of Haihe cultural resources will be studied,the current situation of the cultural and tourism industry will be investigated,and the problems existing in the development process will be analyzed.Analyze user emotional preferences and consumption needs through questionnaire surveys and Kano model research methods.Explore the extraction methods of regional cultural elements,determine design elements based on cultural hierarchy,and propose innovative development strategies.Finally,through the application research of local culture in IP image and product carriers,the practical direction is clarified.Taking the integration of products into people’s lives as an opportunity,the Haihe cultural tourism belt scenery and Tianjin folk customs are integrated to build the Haihe cultural IP image,showcase the cultural characteristics of Tianjin city,and drive the new development of tourism and cultural creation.