| Since the reform and opening up,with the support of national policies,Chinese home appliance firms have experienced a period of rapid development.However,in recent years,home appliance market has gradually become saturated,household home appliance ownership has reached the ceiling,and the overall development of home appliance firms has entered a period of flattening.Under the constraints of macro-environmental factors such as global economic fluctuations,real estate sales decline,and the disappearance of demographic dividends,the home appliance market is facing severe challenges.The development of new technologies such as 5G,Internet of Things,and artificial intelligence has provided new development opportunities for Chinese home appliance firms.The core competitiveness of a firm is the key to maintaining its long-term development.In the context of the new era,the core competitiveness of home appliance firms has gradually shifted from production capacity and output value to technology and big data.Drawing lessons from existing core competitiveness evaluation methods,this thesis uses factor analysis to construct a core competitiveness evaluation model to conduct quantitative research on the core competitiveness of home appliance firms in five aspects: firm size,profitability,sustainable development capability,risk resistance capability,and technology research and development capability.Gree Electric Appliance,as a leader of Chinese home appliance firms,has also entered a stage of reduced production capacity,slower development,and lower yields after experiencing a period of rapid development.This thesis conducts an empirical study on Gree Electric Appliances through the evaluation model of the core competitiveness of home appliance firms.It can be seen that Gree’s comprehensive core competitiveness is at the leading level in the industry,but there are still weak points in the competition.By comparing with its main competitor,Midea Group,this thesis analyzes that Gree’s core competitiveness is mainly in product diversification and expanding online channels,and then proposes corresponding countermeasures.Through the evaluation model constructed in this thesis,it can be seen that Gree Electric Appliance,Midea Group,and Qingdao Haier are the undisputed three leading home appliances firms at present.For home appliance firms,the most important part of their core competitiveness is the firm size,which accounts for 30.5% of the core competitiveness evaluation,followed by profitability,accounting for 23%,and third,sustainable development capability,accounting for18.6%.The fourth place is risk resistance capability,accounting for 14%,and the last one is technology research and development capability,accounting for 13.9%.In recent years,there have been few literatures on the evaluation and research of core competitiveness of home appliance firms,especially the quantitative analysis of the core competitiveness of home appliance firms through objective data.Therefore,this thesis uses the method of factor analysis,the indicator design adopts the four major financial indicators,firm size and R&D investment related data to construct a model to comprehensively evaluate the core competitiveness of home appliance firms,which has certain innovative significance.In addition to helping Gree Electric Appliance to enhance its core competitiveness,this thesis can also provide reference for other Chinese home appliance firms to enhance its core competitiveness,identify the key to gaining competitive advantage,and point out the direction of firm development. |
