Gree Electric Light Assets Research

In the 21 st century,with the development of science and technology and the popularity of the Internet,people's consumption concepts and needs have undergone major changes,and the circulation of more goods and technologies has broken through geographical restrictions.The reasons for consumers to choose products are more based on quality,technology and word of mouth..This has also prompted companies to change the way they compete,investing more resources in quality assurance,R&D innovation and brand maintenance.At present,the potential enterprises chased by financial capital are also more value-oriented for the company's technology,the high value of the brand and the excellent management of the company.Therefore,the light asset model is popular in all walks of life.It highlights the soft power and core competitiveness of enterprises,and emphasizes the unique competitive advantages of enterprises from the aspects of enterprise management control,R&D innovation,brand image shaping and human resource advantages.Some resources,to maximize profitability and the most favorable strategic significance,mobilize more external resources,promote the rapid growth of corporate value and good sustainable business operations.As a large manufacturing enterprise,Gree Electric Appliances has implemented a series of improvement measures in response to changes in the consumption pattern caused by the Internet.These measures are some positive measures for the manufacturing industry to try to reform the light asset model,although Gree does not really realize the light asset model.However,it has strived to create a path of gradual light assetization of traditional manufacturing enterprises to improve operational efficiency and increase core competitiveness.Thereby further strengthening the stable position of the industry leader.As a traditional manufacturing enterprise,Gree Electric has made some great attempts and more mature measures in its efforts to realize the light asset model,which is worthy of consideration and reference by many enterprises.The light asset model is essentially a business management and management change under the guidance of a concept.It aims to improve the operational efficiency of assets and capital,and to shape the core competitiveness that enterprises cannot imitate.Its concept has been separated from simple manufacturing and outsourcing and low.Investment,the stereotype of low fixed assets,the current light asset model emphasizes that the company has formed some core capabilities outside the book statement in the operation process.These capabilities are difficult to be imitated in a short time,difficult to be replaced,and at the same time extremely strong The competitive advantage in the customer base,this new value-oriented light asset concept is the direction of all enterprises,including the reform of Gree Electric.In order to comply with the development of Internet + and information technology,traditional enterprises in the new era still want to rejuvenate and not be eliminated,they must adapt to the trend and change.Social capital is chasing good enterprises,and the evaluation standard of good enterprises is core competence.The shaping of core competence is the essence of the concept of light assets.This article further analyzes the guiding ideology of light assets and further analyzes the deeper connotation of pursuing corporate profitability and value maximization.A more comprehensive way to summarize the realization path and financial measures of diversified light assets.Although different industries have different light asset operation priorities,and the highest level of enterprise implementation is fully compatible with their existing resources and capabilities,the implementation path can be innovative and flexible.This paper will analyze Gree's light asset implementation approach and financial measures to provide a good case of light assetization.In addition,it will also compare the effect of some local light assets financial performance before and after horizontal comparison to prove the implementation effect of light assets..The innovation of this paper lies in the study of the typical case of Gree Electric Appliance Co.,Ltd.,so as to more accurately grasp the essence of the light asset operation mode,tap the implementation path of light assetization in the manufacturing industry,and be close to the current flexible application and innovation of the enterprise.The model is truly profitable and maximizing value.At the same time,it provides more ways to realize the realization of light assets.The downside is that light assets are a partial,gradual upgrade and change,and tend to be detailed and institutionalized.Close to the embodiment of soft power,it is difficult to find a direct measure of its efficiency.Therefore,the role can only be analyzed from a macro financial perspective...