Research On Development Strategy Of Baoshen Railway Group

The transportation industry is an important service industry in China,which has three characteristics: basic,guiding and strategic.In the current period of the new normal of economic development and the deepening of supply-side reform,building a comprehensive transportation system with modern characteristics has irreplaceable significance for promoting the implementation of several important strategies including economic development in China and promoting the building of a moderately prosperous society in all respects.On February 3,2017,The State Council issued the 13 th Five-Year Plan for The Development of Modern Comprehensive Transportation System,which clearly stated that by 2020,China’s railway operating mileage will reach 150,000 km,which is an increase of nearly 30,000 km compared with 121,000 km at the end of2015.Meanwhile,the length of high-speed rail will reach 30,000 km,an increase of11,000 km from 19,000 km in 2015.It can be seen that railway transportation plays an important role in the strategic planning of the development of China’s transportation industry during the 13 th Five-Year Plan period.With China’s accession to the WTO,China’s economy has been deeply integrated into the process of global integration.This for the vast number of Chinese companies,which is opportunity and challenge,enterprise faced with the changing social environment,at the same time facing the competition is becoming more and more fierce,how to occupy the market share in the fierce competition in the highlands,to ensure the long-term development of enterprises,each enterprise is facing the problem,the nature of the enterprise strategic management or development strategy is the most need to solve the problem.Shenhua group baoshen railway has made certain achievements,the future group will continue to promote the overall planning and development of railway transport capacity resources in the area of utilization and efficient allocation of resources such as talent,technology,equipment,give full play to the management of resources sharing and specialization,the advantage of intensive management mode,all peer,forge ahead,all the way to force with core competitiveness and sustainable development of the railway transport enterprise.However,in general,there are some problems in the development of Baoshen Railway Group,such as the relatively backward information level,shortage of high-end talents and the lack of a good management mode.This article research from railway package god group business development reality,by combining relevant theories of strategic management,using the method of SWOT,porter five model and analysis tools such as PEST analysis,concrete analysis of the current package god railway group,the problems existing in the development of comprehensive analysis of the railway package god group follow-up development facing the internal and external environment and industry competition environment.On this basis,practical and feasible strategic planning suggestions are put forward for the subsequent development of Baoshen Railway Group,and relevant safeguard measures are provided.The research in this paper aims to provide a better path for the future development of Shenhua Baoshen Railway Group,as well as possible reference and guidance for the research of relevant peers.