Research On Development Strategy Of Jianheng Engineering Quality Inspection Co.,Ltd

With the acceleration of economic development and global market integration,foreign testing institutions continue to enter the Chinese market.The state vigorously promotes the marketization of inspection and testing,and promotes the establishment of a good competitive relationship among state-owned,private and foreign inspection and testing institutions.The domestic quality inspection institutions represented by the state-owned form will face the increasingly fierce market competition at home and abroad.In this paper,Jianheng Engineering Quality Inspection Co.,Ltd.(hereinafter referred to as "Jianheng company")as the research object of the paper,through the analysis of its development strategy in the current situation.The main contents of this paper are as follows.This paper first describes the background of the times and the theoretical and practical significance of the research on the development strategy of inspection and testing institutions,and reviews the theory and current situation of the development strategy of quality inspection institutions at home and abroad.Secondly,it expounds the relevant theories of enterprise strategy,introduces the main analysis models,and provides a theoretical basis for the research of this paper.Then,through PEST analysis,Porter’s five forces model and SWOT analysis,this paper analyzes the external environment of Jianheng company;Through the introduction of the current situation of Jianheng company and the SWOT analysis of the company’s strengths and weaknesses,this paper analyzes the internal environment of Jianheng company.Finally,based on the results of SWOT matrix analysis,this paper analyzes the development strategy of Jianheng company again by using QSPM model,and makes four development strategy implementation ways,including strengthening marketing,strengthening service competition awareness,strengthening human resource construction and strengthening the execution of quality management system Three aspects of cultural protection measures.Combined with the specific situation of the enterprise,this paper analyzes the development strategy of Jianheng company,which can enhance the competitiveness of the enterprise,and provide some reference for the development of other enterprises in the same industry.