Research On Pricing Method Of Intercity Highway Customized Passenger Transport Based On Improved

With the rapid development of high-speed railways,the road passenger transport industry has suffered a huge impact,and the revenue of road passenger transport enterprises has been declining year by year.At the same time,the existing road passenger transport is inefficient,slow and difficult to interchange,which makes it difficult to meet the travel needs of residents.Customised passenger transport is a new model for the road passenger transport industry,which has changed from the traditional "three-stage" travel to "one-stage" travel.However,there is little theoretical research on customised passenger transport,especially in the area of fares,which is a key factor affecting the flow of customised passenger transport and a key indicator for its sustainable development,and therefore needs to be studied in depth.The thesis begins by collating and analysing the operating fares and current situation of custom passenger transport across the country to sort out the relevant issues.The current standardisation and rationality of custom passenger transport fares needs to be improved.A qualitative analysis of the current situation of custom passenger transport operations,its connotations and elements such as service targets,routes,vehicles,ticketing forms,opening conditions and supervision and protection shows that the elements of custom passenger transport such as service targets,routes and vehicles are unique,and a comparison of relevant fare theories reveals that custom passenger transport is suitable for one-vote pricing,based on which,combined with Based on this,the influencing factors of custom passenger transport fares were determined by combining data from the Changchun to Tonghua survey questionnaire.Secondly,the travel preferences of passengers were obtained based on the questionnaire,and after analysing the travel preferences of passengers of different income levels,a two-tier fare model was constructed to maximise the benefits of enterprises and minimise the travel costs of passengers.Combining passenger travel behaviour,the willingness-to-pay method is combined with the logit model as the basis of the study,and the logit model is applied to the time sensitivity of passengers of different income brackets.The value of time model and the generalised travel cost function are derived,and a hierarchical analysis is proposed to determine the parameters in the generalised travel cost function.The two-tier fare model for custom passenger transport is further constructed and solved by applying an improved particle swarm algorithm that can obtain an approximate optimal solution.Finally,an example is used to verify the rationality and applicability of the two-tier fare model constructed in the thesis.The thesis is based on the actual survey data from Changchun to Tonghua City,using MATLAB programming software combined with the improved particle swarm algorithm to carry out calculations.The model results show that the optimised fare of 163 RMB is obtained,and the results show that the custom passenger transport fare can be increased by 13 RMB on the original basis,while the average daily revenue of the optimised custom passenger transport enterprise is increased by about 3 449 RMB.This study verifies the reasonableness of the model This study verifies the reasonableness and applicability of the model,which can be extended to other customized passenger transport routes.The study also applies the actual travel data of passengers from Changchun to Tonghua,and uses the time series method to forecast the passenger flow of custom passenger transport,combined with the optimised fares to propose a strategy for custom passenger transport fare pricing,and proposes optimal multiple fare options for different scenarios,providing a theoretical basis for the sustainable development of custom passenger transport.