Research On Financial Performance Analysis And Promotion Of LB Company

The global market is experiencing a new round of technological booming since the21 st century.5G,artificial intelligence and Internet of Things are driving the revolution of manufacturing enterprises.The operators have to conduct the scientific financial performance analysis and find out the sore points of the enterprise base on the present overall strategic development of the enterprise to embrace the change of the times better when faces with the test of the change of the times if manufacturing enterprises want to achieve the long-term and healthy development.The electrical appliances industry has always been a symbol of Chinese manufacturing industry.Its development also reflects the changes in national living standards.However,the electrical appliances market is depressed with the transformation and upgrading of consumption.Therefore,the essay chooses LB company--the representative enterprise in electrical appliances industry as the research object.The essay sorts out the domestic and foreign literature on financial performance analysis and expounds the theoretical knowledge of the financial performance;Then it introduces the basic situation,industry background,industry status and financial condition of LB company.We choose the financial performance analysis index of LB companies according to the basic principles,industry characteristics and national policy documents of financial index to analyze the financial performance of LB companies.On the one hand,we use the entropy evaluation to determine the weight of each financial index and grey correlation analysis to score the financial performance level of LB companies comprehensively from 2015 to 2019.On the other hand,we select its competitor in the same industry--Vatti as the control company and make a horizontal contrastive analysis of the financial indexes from these four dimensions include profitability,debt paying ability,operation ability and developing ability from 2015 to 2019.We summarize the questions of LB company include the slowdown of the growth of taking,the cost rise too fast and the capital structure waits to be optimized through the combination of horizontal and vertical analysis and investigate the reasons behind deeply.Finally,we put forward the feasible suggestions to improve the financial performance according to the development trend of the industry and combine with the characteristics and resources of the enterprise.The author thinks that LB company has the ability to solve the problem of the slowdown of the growth of taking by enriching the product categories and broadening the sales channels;Reduce the cost by strengthening the management of upstream suppliers and optimizing the management of downstream agents;Establish the scientific fund management system to manage idle funds for improving the investment efficiency;The research thoughts of this essay have certain practical significance for the operation and management of LB company and also provide referential value for the financial performance analysis of other enterprises.