Research On The "Catalyst" Characteristics Of Indoor Public Activity Space Of Commercial Complex Under The Internet Economy

Since the reform and opening up,China’s business model has changed significantly.Guangzhou and Shenzhen have developed into the present in just a few decades.The whole commercial development has gradually evolved from street shops,small shops,comprehensive stores,shopping malls,department stores,shopping centers and commercial complexes.Just because of the rapid rise and evolution of Commerce in Guangzhou and Shenzhen,for the study of commercial architecture design,it is conducive for us to quickly grasp the basic whole process of the development and change of commercial architecture space,and understand the influence factors of the "catalyst" characteristics of the space in commercial complex.Under the background of rapid development of Internet economy,the consumption mode has changed with the development of Internet technology.The Internet is a purchase platform which is free from the physical space of commercial concrete.On the one hand,the online commercial trading platform broadens the channels and opportunities of the whole consumer market,on the other hand,it also dissolves and erodes the traditional commercial physical space.In the future,the design of commercial space will be more inclined to experience consumption,show the spirit of the place and the feeling of atmosphere,and use the "catalyst" feature of indoor public activity space of commercial complex to attract consumers.The "catalyst" in this paper mainly refers to the elements that constitute the commercial space,which can shape the commercial atmosphere and space vitality.In this paper,architecture is combined with behavioral,communication,economics and other related theories to study and analyze the "catalyst" characteristics in space.Questionnaire survey and case study are used to demonstrate the factors that affect the characteristics of "catalyst" in the space.Through a large number of data statistical analysis and the comparative analysis of typical cases in Shenzhen and Guangzhou,this paper provides the basis for the research and summarizes the current impact of commercial complex indoor public activity space The influencing factors of "catalyst" characteristics are evaluated from the aspects of business form,traffic line,space node,place experience and space arrangement to further confirm the research results.Based on the results of relevant theories and research data,from theory to practical commercial space design and application,the paper sums up the key influencing factors with the characteristics of "catalyst" and the regular characteristics of the role of "catalyst".In the commercial complex design,the characteristics of "catalyst" are used to create a more specific sense of experience and commercial atmosphere of the space,and to form a guiding commercial internal space design The strategy of accounting.At the same time,combined with the impact of the current epidemic on the commercial complex,this paper further discusses the possibility and prediction of the future development and evolution of the commercial complex.