Research On The Development Status Of Giant Panda Cultural Creative Products In Chengdu

At present,cultural and creative industry has become an emerging industry in the economic development and competition of various cities,and cultural and creative products are an important link in the whole cultural and creative industry chain.As the capital city of the giant panda worthy of the name,Chengdu panda cultural and creative products continue to emerge in the market,but most of the products are homogenized,outdated content,and lack of cultural creativity.It is a new direction for the development of cultural and creative products of Chengdu to collect information on the current situation of the development of cultural and creative products of Chengdu giant pandas,explore the cultural spirit,cultural connotation and cultural innovation of Chengdu giant pandas,enrich the cultural and creative products of Chengdu,and endure the cultural and creative products of Chengdu giant pandas with new charm.This topic focuses on the research on the development status of panda cultural and creative products in Chengdu.The article has six chapters.The first chapter is the introduction,which mainly describes the research background,current situation,purpose,method and innovation points,and analyzes the current research status of cultural and creative products of giant pandas in Chengdu.The second chapter is about the current situation of the market development of panda cultural and creative products in Chengdu.It summarizes the advantages and disadvantages of product development subjects and forms by sorting out the development elements such as product development categories,development subjects and development forms.The third chapter summarizes the design performance of Chengdu giant panda cultural and creative products development,and summarizes the trend of Chengdu giant panda cultural and creative methods and design rules in the selection of visual symbols and product form and structure design.The fourth chapter analyzes the issues of publicity and promotion in the communication elements of Chengdu giant panda cultural and creative products from the perspective of communication,and extracts the corresponding thinking directions.Fifth chapter USES SWOT analysis method,cultural hierarchy theory to sum up the giant panda wen gen products analysis,induces the chengdu panda wen gen product defects,and combining with the giant panda,a good example,chengdu panda wen gen products is summarized in the giant panda culture connotation,development trends,development orientation,development principle of thinking;The sixth chapter is the design practice.Through full text analysis and combined with market questionnaire survey,the product type is positioned according to the needs of young,middle-aged and elderly audiences,and the corresponding cultural and creative product design is carried out.The design practice case adopts the concept of combining digital cultural and creative products with physical cultural and creative products to increase the promotion power of Chengdu giant panda cultural and creative products,and provides new ideas and references for the subsequent development and research of Chengdu giant panda cultural and creative products.