Application And Research Of Nanchang Regional Cultural Elements In Cultural Creative Design

Culture is the reflection of human life.The precipitation of history and the track of activities are the pillars for human beings to recognize nature and carry their spirit.Languages,eating habits,and ways of thinking between different regions.It has formed its own regional culture.Due to the rapid development of modern urbanization,the cultural elements such as architecture and food in some cities are imitated and copied each other,resulting in the loss of their unique culture and the single form of cultural expression.The spread of regional culture has endured great challenges.In recent years,China has vigorously supported the development of cultural and creative industries to promote local economic development and cultural dissemination.This kind of movement improve people’s spiritual pursuits,Under this background cultural and creative products derived from this have gradually emerged.Regional culture is the element and prerequisite for the development of cultural diversification.Culture can create productivity and improve the competitiveness of cities.Cultural and creative products are the material carrier of culture.Therefore,integrating regional cultural elements into cultural and creative products has great inheritance value.Through market analysis and interview,the author found a series of problems in the design of existing cultural and creative products in Nanchang,such as lack of design aesthetics,integrity,product practicability,and so on.This paper researches the application of Nanchang regional culture in the design of cultural and creative products,mainly focusing on cultural elements such as historical buildings,the red revolution,and special cuisine.At the same time,it collects and refers to cases of excellent regional cultural and creative products at home and abroad.The next design provides ideas.The research of this paper attempts digging the existing regional cultural elements of Nanchang.Improve existing cultural and creative products in terms of regional characteristics and lack of serialization,and design cultural and creative products that reflect Nanchang’s characteristic culture,thus promote the image of the city and promote the development of characteristic culture.Letting more people understand the regional culture and humanistic spirit of Nanchang,and contribute to the cultural and creative construction of their hometown!...