The Integration And Innovation Of Regional Culture In The Design Of Cultural And Creative Products

The vast land of China has nurtured numerous distinctive regional cultures,and the development of regional culture plays an indispensable and significant role in the local economic and social advancement.In order to fully explore the potential of regional culture,this paper delves into the integration and innovation of regional culture in the design of cultural and creative products,aiming to incorporate the essence of regional culture into the cultural industry.The goal is to evoke profound emotional resonance among consumers towards regional culture and rejuvenate its inherent vitality.Taking the Northeast and Shandong regional cultures as case studies,this paper conducts in-depth research and analysis on the design process of cultural and creative products.Building upon this foundation,further exploration is carried out on the methodological strategies of designing creative products rooted in regional culture.By extracting and organizing the unique cultural elements embedded in regional culture,and analyzing and structuring them within the context of modern technology,creative designs are developed to establish a regional culture intellectual property(IP)system.Suitable cultural symbols are then chosen from this system for application in the design of cultural and creative products,thus creating a brand that embodies the distinct characteristics of regional culture.Simultaneously,modern aesthetic demands,technological means,and material craftsmanship are taken into full consideration to ensure that the designs not only align with contemporary aesthetic trends but also genuinely inherit and innovate regional culture,thereby enhancing the core competitiveness of the products.This paper is grounded in the meticulous examination and analysis of distinctive elements and outstanding factors in regional culture,aiming to explore the organic integration of these elements with modern cultural and creative product design in practical applications.Principles of extracting specific elements,their application value,and forms of expression within regional culture are also investigated.By empowering cultural and creative products with regional culture,and by utilizing such products to propel the new development of regional culture in the context of the current era,this approach not only benefits the advancement of regional culture but also injects new vitality into local economic growth.