Research On The Application Of Taiyuan Regional Cultural Elements In The Design Of Tourism Cultural And Creative Products

In the context of cultural diversity,Taiyuan regional culture has become the mainstay of Sanjin civilization with its roots and characteristics of "harmony but difference",showing the unique charm of "Tang style Jin Yun,splendid Dragon City".Its rich connotation and unique Taiyuan regional culture provides valuable resources for the design of contemporary tourism cultural and creative products.This article relies on Taiyuan regional cultural elements to design tourism cultural and creative products,and chooses the expression methods that the public likes to see to extend and expand the connotation of Taiyuan regional culture,so that the rich cultural genes and tourism cultural and creative products can be harmonious.Make tourism cultural and creative products truly "fly into the homes of ordinary people".It will better narrow the distance between Taiyuan regional culture and consumers,and use the means of design to "promote" the Taiyuan regional culture.Chapter 1 Introduction,the research significance and research on the application of Taiyuan regional elements in the design of tourism cultural and creative products The purpose is stated,and the research content of each part of this paper is summarized.The second chapter is to summarize,organize and classify Taiyuan regional cultural elements,clarify the context of Taiyuan regional cultural elements,and further analyze and explain the related concepts of tourism cultural and creative product design.Created a product correlation analysis.The third chapter is the focus of this paper.It mainly analyzes the specific application of Taiyuan regional cultural elements in the design of tourism cultural and creative products,and focuses on the excavation and extension of architectural form cultural elements in the design of cultural and creative products,and the cultural elements of folk crafts in cultural and creative products.Refinement and presentation in design,extraction and interpretation of local opera cultural elements in the design of cultural and creative products.The fourth chapter is also the key chapter of this paper.It discusses the application value of Taiyuan regional cultural elements in the design of tourism cultural and creative products,and analyzes the cultural value,aesthetic value and commercial value of its application.The fifth chapter is the conclusion and prospect of this paper.This paper studies the design of Taiyuan regional cultural elements in tourism cultural and creative products through field inspection,data collection,case analysis and other methods,collects and analyzes user demand intentions in the form of questionnaires,and draws line drafts for element shapes.and hue extraction and inductive classification in the form of charts to build a database of Taiyuan regional cultural elements;analyze the artistic characteristics of Taiyuan regional cultural elements,and discuss the feasibility of Taiyuan regional cultural element innovation;Methods to enrich the representation of tourism cultural and creative product design,adopt the form of case combination to provide feasible methods and strategies for Taiyuan tourism cultural and creative product design;inject Taiyuan regional cultural connotation into the design of tourism cultural and creative products to enhance the humanistic value of the product and satisfy High-level spiritual needs of users;using modern aesthetic design techniques to build an aesthetic mood with pictures and texts,enhancing the aesthetic value of tourism cultural and creative products,and creating a variety of visual aesthetics for users;The transformation of culture into commodities quickly builds a regional cultural brand image,continuously inherits and spreads Taiyuan culture while enhancing regional influence,thereby enhancing the commercial value of tourism cultural and creative products.To a certain extent,speed up the upgrading of Taiyuan’s tourism and cultural industry and enhance the cultural competitiveness of the tourism industry,so as to consolidate the roots of the city and enhance the charm of the city.