Study On The Decision Making Of Transportation Considering Subjective Well-being Of Travel

With the acceleration of urbanization,traffic congestion,air pollution and other urban traffic pressures affect people’s travel experience,resulting in a lower sense of subjective well-being during travel travel.In order to create a green and friendly travel environment and improve residents’ sense of subjective well-being in life,it is very important to study traffic travel decisions from the perspective of subjective well-being.Therefore,from the perspective of subjective well-being during travel,this paper takes traffic travel decision-making as the research object,and analyzes the internal influence mechanism between subjective well-being during travel caused by actual travel experience as well as residents’ environmental awareness and travel mode selection,which is of great significance to guide residents’ green travel behavior.First of all,this paper reviews the relevant research results of subjective well-being during travel at home and abroad,summarizes the commonly used measurement methods and relevant scales of subjective well-being during travel,expands the existing definition of subjective well-being during travel,designs the questionnaire in line with China’s cultural background,and provides data support for the study of private car owners’ willingness to change to public transport.After collecting the questionnaire data,the validity of the scale was verified,the basic personal information and travel characteristics of travelers were statistically described,the specific differences of subjective well-being during travel under different travel characteristics were analyzed,and the regulatory role of travel Expectation Confirmation in the relationship between hedonic subjective well-being during travel and self realization of subjective well-being during travel was tested.Then,structural equation model is used to to analyze the impact of hedonic subjective well-being during travel on self realization subjective well-being during travel and study the potential variables of subjective well-being during travel,and potential variables include perceived ease of use,perceived usefulness,unpleasant to pleasant,deactivated to activated,etc.The results show that perceived ease of use has the greatest impact on subjective well-being during travel.The fitness value of potential variables is solved,and to analyze the public transport choice intention of travelers,the SEM-Logit is established,which can consider the objective factors such as travelers’ personal economic and social attributes,travel characteristics and subjective factors of potential variables of subjective well-being during travel at the same time.The t-test,chi square test and other related statistics are used to test the estimation results of model parameters.The optimization degree of the integrated model is 0.182 higher than that of the traditional logit model,and indicates that the subjective well-being during travel has a significant impact on the choice behavior of travel mode.Finally,a coupling conceptual model of traveler heterogeneity,subjective well-being during travel and travel mode selection is constructed.Based on the public goods game model,the dynamic evolution game model under the complex network is used to verify the coupling conceptual model,and the evolution law of residents’ green travel behavior intention is analyzed.The results show that the change of the upper and lower limits of subjective well-being during travel’s psychological threshold,the heterogeneity of self-interest and other attributes of travelers,etc have a certain impact on the choice of low-carbon transportation mode of residents.The results of the study are helpful to enhance the residents’ subjective well-being and provide reference for the formulation of green travel management policies.