Research On The Design Of Cultural And Creative Products Based On The Regional Red Culture Of Lunan

In recent years,there has been a wave of red culture in all walks of life.Under the dual needs of the masses and society,the inheritance and development of the red culture is an epochal issue that needs to be solved urgently.The popularization and development of red culture in the form of cultural and creative products can not only broaden the channels for inheriting and developing red culture,but also create economic benefits.This move is not only an innovation in the form of communication,but also a choice that conforms to the characteristics of the times.First,by analyzing the outstanding cases of red cultural and creative products on the market,the performance characteristics of red cultural and creative products were obtained,and the red cultural and creative products were reviewed.The current dilemma of products puts forward the importance of regional characteristics in the design of red cultural and creative products and the functional value of red cultural and creative products.Secondly,it analyzes the concept of regional culture and red culture,explores the regional characteristics of red culture,and summarizes the advantages of the development of red cultural and creative products in southern Shandong and red cultural and creative products based on the development status of red cultural resources and red cultural and creative products in southern Shandong.The deficiencies in the current design situation can be used to draw the foothold of Lunan’s red cultural and creative product design.Finally,upholding the purpose of carrying forward the red culture and carrying forward the regional characteristics of southern Shandong,the design principles and design methods are put forward.In the design of Lunan red cultural and creative products,the regional elements should be absorbed on the basis of cultural inheritance,innovative design methods,and cultural creativity.The practicality and artistic expression of the product.The design method should be updated under the requirements of the development of the times,creating a series of theme stories for cultural creation,and enhancing the emotional communication and interactive design of cultural creation.Figure 60;Table 1;Reference 51...