Design Research On Cultural And Creative Product Design Of SeDa County Characteristic Culture

This paper takes the characteristic Gesar culture and folk religious culture of Seda County as the research content,and carries out innovative design research on the cultural and creative products of Seda County.The Research is carried out from the following aspects.First of all,through the review of literature and Internet materials,the local religious culture of Gesar culture and Seda County is sorted out and analyzed,and various manifestations of Seda County culture are listed respectively,and the design materials of the characteristic culture of Seda County have been accumulated.Secondly,the theoretical analysis of cultural and creative products is carried out,including the summary of the design elements and design principles of cultural and creative products.On this basis,a deeper study of the design elements of characteristic culture in Seda County is mainly reflected in the analysis of the local decoration types in Seda County,and the comparison with other Tibetan decorations,which explains the differences in characteristic cultural decorations in Seda County.Finally,the design method of "cross-gathering" is proposed.According to the "cross-gathering",the final design direction of the cultural creation product is the design of incense tools.Then,the design element symbols that can be applied to the cultural creation product can be extracted from the characteristic culture of Seda County,and then combined with the design of incense tools.Among them,the ornamental symbols of the innovative design are also analyzed by elemental counterpoint design,and finally a design practice case of incense should be made.In order to conform to the trend of the development of the times,the combination of Gesar culture and local religious culture in Seda County has certain cultural significance.On the one hand,it plays a role in the development of cultural communication,and on the other hand,it solves the problem of cultural and functional imbalance in the use of cultural and creative products in Seda County to a certain extent,and also provides a new innovative idea for the design of contemporary and creative products.The fusion of Seda County’s characteristic culture and modern cultural creative products not only makes cultural and creative products highlight the local cultural characteristics of Seda County,but also conveys its cultural connotation and internal emotions.