Optimization Of Marketing Strategy For T Company’s IOV Products

As the trend of reduction in China auto market,the development of Internet of Vehicles industry is in very need of informatization and industrialization.Automobile needs traditional cars need to be upgraded to intelligent connected cars to have new breakthroughs and development.Currently,Internet of Vehicles in China still have a large gap with 2030 target of the government.It means a lot of problems and challenges as well as possibilities for related companies.For example,the favorable factors is good enough in the market,Internet of Vehicles industry is facing a stage of transition from the initial focus on vehicle systems connection to the ecosystem of vehicle service.Moreover,there are more and more Internet of Vehicles companies.Many Internet companies and traditional car companies want to take the lead under the current policies and environment,and have increased their deployment and investment in Internet of Vehicles business.Facing the increasingly fierce market competitive environment,how does T company start with the needs of consumers and develop more flexible and versatile products;how to connect the entire link of automobile marketing,used car services,finance,insurance and after-sales;how to develop flexible and diverse products Marketing promotion;how to formulate a competitive price strategy;these all became very much emergent for related companies.The 1^stpart is introduction.It includes background,significance,ideas,methods,innovations and deficiencies.The 2^ndpart is literature review.The related academic theories would be illustrated.The third part would be a brief introduction of the company as well as the analysis of the market environment.There would be analysis of advantage and disadvantage for T company by SWOT model and VIRO model.The 4^thpart is interview feedback and analysis.It would explore the problems of current marketing strategy.The 5^thpart is illustration of market segmentation,target market and market positioning.Then,it would be an recommendation and suggestion focus on the target market.Also,Product As A Service would be included.The sixth part would be an explanation of project implementation policy and framework.And it would show that how T company could guarantee the plan implementation.The seventh part would be a conclusion as well as future directions and potential opportunities.The paper would help for a competitive marketing strategy.It is helpful for future development as well as the solution of current dilemma for Internet of Vehicle business of T company.It may provide the recommendation and suggestion of marketing strategy for related companies in the same industry as well.