Study On Tourist Attraction Promotion Strategy Of Qingxi Country Park In Shanghai

Due to the impact of COVID-19,tourism has not fully recovered to its pre-epidemic level,that has led short-distance outings demand increased significantly.Country parks,as a unique type of urban outings,have been welcomed by tourists since their opening.Although Shanghai country parks have been favored by citizens since the pilot project,many shortcomings have been exposed in the open operation.How to make up these shortcomings and improve their attractiveness has become an important topic for the future development of country parks.The construction of country parks can not only promote the development of the place that the outskirts of city and better rural rejuvenation strategy,but also revitalize the space resources of urban boundaries sources and natural resources,in the context of ecological priorities,it can provide many rural activity Spaces with various characteristics for citizens to meet the needs of leisure and relaxation.At present,there are few studies on the enhancement of attractiveness of country parks.Therefore,this study selected Qingxi country Park,which opened in 2016,based on tourists’ perception,evaluated the current situation of tourism attraction of Qingxi Country Park through consulting the paper materials,issuing questionnaires and interviewing visitors,and analyzed and refined its main influencing factors.To find out the problems and reasons affecting its tourism attraction,and on the one hand,to provide suggestions and opinions for the tourist attraction promotion of Qingxi country park,on the other side,to let other country parks draw lessons from this study for them construction and development.After questionnaires distributed and recycled,the information analyzed by SPSS23.0software the results show that the main factors influencing the tourist attraction of Qingxi country Park are as follows: Accommodation conditions,amusement experience,publicity and development,service experience and landscape quality,and the status of scenic spots in tourist perception score of publicity and development,landscape quality score is the highest,amusement experience second,consumption experience second,accommodation conditions are the lowest.Secondly,it is found that there are significant differences in the perception of the five main factors of partial population characteristics and partial activity characteristics.Thirdly,five main tourist attraction factors and comprehensive perception evaluation of tourists’ overall tourist attraction through the regression analysis between the perception evaluation of tourists’ overall attractiveness and the score of the five main factors.And the standardized regression equation shows that the five main factors are positively correlated with the tourist attraction of Qingxi Country Park.In order of importance,the factors influencing the overall attraction evaluation of scenic spots are amusement experience,consumption experience,landscape quality,accommodation conditions,publicity and development.Finally,according to the results of the research,the problems and causes of the promotion of tourism attraction of Qingxi country Park are found.Combined with the "push-pull" theory and sustainable tourism theory,this paper puts forward corresponding suggestions and opinions on improving the tourism attraction of Qingxi Country park from the aspects of supporting services and management,the coordination of relations between Qingxi Country park and people,the renewal of infrastructure,the development of scenic resources and products,and the marketing of scenic spots.