Research On The Design Of Red Cultural Creative Products Of The New Fourth Army In Zhenjiang Maoshan

China has rich cultural resources,we are always receiving the influence of various cultures,and red culture as an important part of Chinese cultural resources,at present,under the active call of the government and all sectors of society has also been widely concerned.Facing the development of red culture,it provides certain opportunities and challenges for the related cultural and creative product design.Combining red culture with design to design products with cultural connotation can also improve the competitiveness and influence of red cultural and creative products.Through in-depth study of China’s unique history of red culture,more people can understand the inner spirit of red culture,and promote the rapid development of China’s cultural and creative industries.Maoshan New Fourth Army is China’s red patriotism education base,which attracts many tourists and organizations to feel the glorious years.Therefore,it is very meaningful to study the red culture of Maoshan New Fourth Army.This project is based on the background of inheriting the red gene from generation to generation.Taking the red culture of Maoshan New Fourth Army as the carrier,a series of researches are carried out.The specific research contents include the following two parts.First,based on the theory of cultural hierarchy,this paper combs out the artistic forms of red culture,and summarizes the types and design methods of red cultural creation combined with the existing red cultural creation products on the market.Then through data collection and on-the-spot investigation,the Maoshan New Fourth Army red culture material library is formed.The user evaluation of Maoshan New Fourth Army red culture design elements is carried out by using questionnaire survey and Likert scale,and the top Maoshan New Fourth Army red culture material is selected according to the element ranking.Cultural element is an abstract concept,so it is necessary to analyze and interpret the red cultural materials of Maoshan,so as to find out the design features of form,color,material and spiritual connotation,and lay the foundation for transforming them into design elements.Second,it proposes to combine Maoshan New Fourth Army Red Culture and innovation with the cultural levels of external,intermediate and internal levels for innovative research and practice,and designs a series of products combined with the positioning of target groups.Through the research on the acquisition of design elements and innovative methods of the New Fourth Army,the cultural and creative products that best represent the characteristics of the New Fourth Army in Maoshan have been developed,and the rationality of the method and model has been verified,providing a certain reference value for the research on related red cultural and creative products.