Research On Optimization Of Accounts Receivable Management Of Midea Group

With the economic globalization and integration,the domestic market is gradually transformed into the international market,the pressure of domestic business environment increases,the seller’s market is gradually weakened,and the buyer’s market is rising day by day.Because of home appliance industry has the highest marketization level of development,the relationship between supply and demand has the very big change,from the demand to supply exceeds demand,intense market competition cause the profit space narrowing,forcing firms to change management ideas,to find accord with the enterprise future strategic direction and to improve the market share of the business model.As the most complete marketization household appliance industry,credit sales has become the choice of most enterprises in the industry.Nearly forty years,fast development of the socialist market economy in China,the remarkable achievements,but compared with developed countries,market economy development period is not long,the corresponding economic policy and the system is still in the stage of development is not perfect,market management and market order is still at a preliminary stage,the development and internationalization market gap is very obvious,the imperfection of the credit system construction,It is difficult to measure the credit line of enterprises,which puts forward higher requirements for accounts receivable management of enterprises in household appliances industry.In this paper with the examples of midea group accounts receivable management analysis,combined with the research results of scholars at home and abroad,using the theory of risk management and comprehensive management knowledge,found the problems existing in the enterprise accounts receivable management and the insufficiency,such as business contract risk management defects and collection system is not sound and the low proportion of accounts receivable financing problems.Analysis the cause of the problems,such as weak consciousness of risk prevention and control,afterwards supervision loopholes in management,management of accounts receivable financing obviously lack,such as,according to the factors of forming problem of the deficiencies and put forward the opinion suggestion,such as security accounts receivable accounts receivable management system effective implementation and effective disposal,thus this article research conclusion.Midea group as the current domestic electrical appliances industry leading enterprises,the characteristics of its accounts receivable management covers essentially the entire electrical appliances industry status quo,research midea group accounts receivable management problems,reduce their risk of accounts receivable debts,prevention and control financial risks in order to achieve the purpose,for the domestic home appliance industry is worth reference for other enterprise management and development.