Research On Development Strategy Of After Sales Business Of BiDe Automobile Dealers

China’s car ownership has maintained a high growth rate for many years,and is expected to become the world’s largest car ownership market.The scale of the car after-sales market is also growing rapidly.It is expected that the overall scale of the car after-sales maintenance market will reach 1.5 trillion in the next five years.At present,the proportion of vehicle sales business in the turnover of domestic automobile dealers in China is still too large,while the proportion of after-sales service business is too small.At the same time,the layout of the new retail model in the automobile after-sales market also poses a threat to the traditional automobile after-sales market.Internet funds rush to the automobile after-sales market.Alibaba,JD and other Internet giants have also entered the competition for the automobile after-sales market,which brings great challenges to the after-sales service business of traditional automobile dealers.BiDe automobile dealer company is located in a provincial capital city in North China.The local automobile after-sales market competition is fierce.Many dealers of the same brand are close to each other.There are many Internet car maintenance layouts such as Tu Hu car maintenance.In order to win in such fierce market competition,BiDe automobile dealer company needs to adjust its after-sales business development strategy to adapt to the current market environment,so as to obtain a stable source of profit and ensure the sustainable and healthy development of the company.Firstly,starting from the general trend of the development of the automobile after-sales industry,this paper analyzes the new situation faced by the automobile after-sales industry,and expounds the research background and significance combined with the general situation of BiDe automobile dealer company.Taking the enterprise development strategy as the theoretical basis,this paper comprehensively expounds the overall research methods and contents,literature review and relevant theoretical basis.At the same time,it analyzes the problems existing in the after-sales business structure and enterprise management of BiDe automobile dealer company,so as to lay a foundation for formulating its development strategy.Secondly,on the one hand,it analyzes the development status and existing problems of after-sales business of BiDe automobile dealer company,mainly expounds the general situation and operation status of BiDe automobile dealer company,as well as the current problems of after-sales business structure and enterprise management,and analyzes the reasons.On the other hand,it analyzes the development strategic environment of after-sales business of BiDe automobile dealer company,discusses its external and internal environment from two aspects of advantages and disadvantages,uses PEST analysis method and Five Forces Model as theoretical tools to analyze the problems faced by the company,and uses SWOT analysis method to discuss and analyze the external opportunities and threats as well as the internal advantages and disadvantages of BiDe automobile,Based on this,four alternative development strategies are obtained.Finally,combined with the development needs and strategic direction of the after-sales business of BiDe Auto Dealer Company,its strategic development goals are determined.After analysis,it is found that the external threats of the company are obviously greater than the opportunities,and the internal advantages are obviously greater than the disadvantages.It is concluded that the company should adopt a reverse ST strategy and implement it through a diversified and differentiated strategy.In the process of strategy implementation,targeted guarantees should be provided from four dimensions:management support,financial support,corporate culture construction support,and technical maintenance service support,and the company can achieve sustainable development through rational allocation of existing resources.The main purpose of this paper is to study and formulate the after-sales business development strategy of BiDe automobile dealer enterprise,so as to obtain stable after-sales business growth,control the risk of enterprise operation and ensure its steady profitability,which is of great significance to the operation and development of BiDe automobile dealer.At the same time,it also provides a reference scheme for the general difficulties faced by the after-sales business of automobile dealer industry.