| With the global promotion of industry 5.0,the automobile industry has entered a new era and will start a new journey.While bringing us positive effects,cars are also facing severe problems such as exhaust emissions,energy consumption and environmental pollution.Industry 5.0 emphasizes “sustainable development”.How to smoothly transform the automobile industry to 5.0 in the face of energy crisis and environmental pressure is a worldwide research topic that needs to be solved urgently.Under these circumstances,automobile manufacturing enterprises have to adapt to the changes and requirements of the times,change the traditional production and manufacturing concept,innovate modern industrial production thinking and meet greater challenges.The manufacturing of new energy vehicles came into being.Now,new energy vehicles mainly include pure electric vehicles,oil electric hybrid vehicles and fuel cell vehicles.In recent years,new energy vehicle enterprises at home and abroad have developed rapidly,and other traditional vehicle enterprises have also implemented new energy vehicle strategies.In recent years,China’s new energy vehicle enterprises have been emerging,Other traditional vehicle enterprises have also actively transformed to the field of new energy in order to cope with environmental changes and market challenges.Zhizhong company is an early joint venture automobile manufacturing enterprise in China.After nearly 30 years of development it has become the leader of automobile manufacturing enterprises in China.However,with the changing requirements of the domestic and international environment,Zhizhong company can not only maintain the development in the traditional automobile industry,especially after China’s implementation of the "double carbon" strategy and the “national 6” standard of automobile emission,Zhizhong company is facing great pressure,so it continues to try to enter the field of new energy vehicles.However,due to the late strategic layout,its development is slow,Moreover,the adjustment of China’s new energy vehicle related support policies missed the development opportunity.Zhizhong company smoothly transform to the new energy field is an important problem faced by the company.Firstly,this paper makes a theoretical analysis;Secondly,it analyzes the operation status of Zhizhong new energy vehicle manufacturing company,and finds the problems and reasons in the development of new energy vehicles;Then it analyzes the strategic environment of Zhizhong new energy vehicle manufacturing company,including external environment（PEST）,industry and competitors（Michael E.Porter Competitiveness Analysis）,internal conditions and so on;Finally,combined with the feasibility analysis of the three competitive strategies,and puts forward the implementation scheme strategy and the guarantee measures to ensure the smooth implementation of the competitive strategy.Through the research of this paper,it can provide a case reference for the competitive strategy research of China’s traditional automobile manufacturing industry in the direction of new energy,and provide a practical basis for Zhizhong company to develop new energy vehicles,design the company’s competitive strategy,and implement the transformation and high-quality development of new energy vehicles. |
