Heavy Truck Design Based On Sanjin Cultural Image

With the gradual improvement of domestic transportation infrastructure,heavy-duty trucks,as an important means of transportation,have their characteristics such as large transportation volume,high resource allocation and fast circulation speed increasingly appearing.In the field of heavy-duty truck design,many domestic and foreign manufacturers are engaged in fierce competition.Among them,innovative design methods play an important role in enhancing corporate brand influence and shaping brand image.This project explores the design style and characteristics of heavy trucks,and applies Sanjin cultural imagery to the design of heavy trucks.The specific content is as follows:（1）The research phase of Sanjin cultural imagery.Form an understanding of Sanjin culture through literature research,network investigation and field investigation,and combine the cultural hierarchy theories of the physical layer,behavior layer,and mentality layer to analyze the characteristics of the three Jin cultural image levels and the layer transformation mechanism.The extraction of Jin cultural imagery design elements provides a reference.（2）Heavy truck design analysis stage.Specifically study the morphological and functional features in the design of heavy trucks,use comparative analysis to extract the points,lines,and surfaces in the features,compare and analyze the design rules,clarify the design points in the design of heavy trucks,and summarize the extraction methods of the design features of heavy trucks.（3）Sanjin culture is intended to be the applied research stage in the design of heavy trucks.Through expert interviews and literature research,the three principles of recognition,artistry and scientificity of Sanjin cultural imagery in heavy truck design and application are summarized,combined with the image transformation process,and the role of Sanjin cultural imagery in heavy truck design is summarized.Applying the transformation process,three transformation methods and forms of concrete transformation,abstract transformation and the combination of Sanjin cultural imagery in heavy truck design are proposed,and the application mode of Sanjin cultural imagery in heavy truck design is constructed.（4）Based on the design practice stage of Dayun heavy trucks based on Sanjin cultural imagery,taking the design of Dayun heavy trucks as an example,the practice of Sanjin cultural imagery in the design of Dayun heavy trucks was carried out.According to the application model of Sanjin’s cultural image in the design of heavy-duty trucks,through field research,user interviews and other methods,the design research and analysis of Dayun heavy-duty trucks in terms of brand,form and users;use questionnaire surveys,online research,etc.Method,extract the design elements of Sanjin cultural imagery;combine the design elements of Sanjin cultural imagery with the design features of Dayun heavy-duty trucks to carry out the preliminary plan conception,select the plan from the preliminary plan through the semantic difference method,and carry out the three-dimensional construction of the optimal plan.Modeling,rendering of effects and model making,etc.,apply theory to design practice.This subject is based on the design of heavy trucks based on Sanjin cultural imagery,and constructs the application mode of Sanjin cultural imagery in heavy truck design,which has certain reference value for the research on brand recognition of heavy truck design.