Research On Cultural And Creative Design Of Red Scenic Spots Under The Background Of Cultural And Tourism Integration ——Take Nanjing Yuhuatai Martyrs Cemetery As An Example

Since the integrated development of the cultural and tourism industries has become a national strategy,the mutual benefit and win-win situation of the cultural industry and the tourism industry has been emphasized,and both red cultural tourism and red cultural creative product design are facing huge development opportunities.As a special cultural type,red culture,under the condition of the rising trend of red tourism,people’s pursuit has gradually shifted from material life to spiritual and cultural life.From the perspective of the integration of culture and tourism,the project aims to deeply explore the red cultural value of Nanjing Yuhuatai Martyrs Cemetery Scenic Spot.Taking the cultural relics in the Yuhuatai Martyrs Memorial Hall and the regional characteristics of the Yuhuatai area as the breakthrough point,integrate the resources of the scenic spot and the life stories of the martyrs,and sort out the revolutionary period.It integrates the red cultural propaganda form in the design,and designs and develops a batch of cultural and creative products with cultural functions,creative functions and commemorative functions through research on product color,structure,graphics,etc.,so as to improve the Yuhuatai Martyrs Cemetery Scenic Spot The aesthetics and quality of cultural and creative products enrich the creative forms of product design and better demonstrate the martyr spirit contained in Yuhuatai Martyrs Cemetery.The thesis is divided into five parts,which comprehensively use literature research method,case analysis method,questionnaire survey method,field investigation method and comparative analysis method to discuss the red cultural and creative design research and innovation path of Yuhuatai Martyrs Cemetery.The analysis and research of cultural and creative,reasonably extract and use it for subsequent derivative design of cultural and creative,avoid similarity,and integrate the characteristic elements discovered into the new product design.First,conduct basic research on the relevant background,policy,research purpose and significance,domestic research status,etc.,to determine the main content,framework and research methods of this research;Inspect,make a specific understanding and analysis of the park and the memorial hall,conduct market research on the red cultural and creative products in the memorial store,analyze the advantages and disadvantages,and propose new ideas for the design of cultural and creative products.Determine the design positioning,design principles,design ideas and methods of related cultural and creative products in Yuhuatai Martyrs Cemetery,to pave the way for further design;then,according to the needs of the crowd in Yuhuatai Martyrs Cemetery Scenic Area,comprehensively use design strategies to carry out Yuhuatai Martyrs Cemetery Cultural and Creative Development Brand and cultural and tourism derivative design,including logo design,innovative map design,mascot design,emoticon package design,poster design,illustration design,etc.;finally,summarize the innovative methods and goals of cultural and creative product design in Yuhuatai Martyrs Cemetery,and focus on research The main conclusions,research deficiencies and prospects in the process.Figure [106] table [2] reference [39]...