Research On The Design Of Suzhou Cultural Creative Products Under The Integration Of Culture And Tourism

In recent years,the development of cultural soft power has been an important strategy to accelerate the construction of socialist cultural power,cultural and tourism integration has brought new opportunities for the mutual promoting and development of cultural industry and tourism.Suzhou boasts such external titles as "famous historical and cultural city","Water town in the South of the Yangtze River" and "paradise on Earth".It has featured cultural resources such as Suzhou classical gardens,Grand Canal,ancient towns,ancient villages and ancient streets,etc.,to the national all-region tourism demonstration zone and characteristic town.The rich cultural resources,tourism resources,festivals,cultural brands and other conditions have laid a solid foundation for the integration of culture and tourism in Suzhou,from night cultural and tourism products such as "8:30 in Suzhou" and "Jiangnan Small Theater" to "Suzhou International Design Week" and "Venice Suzhou Week".Taking cultural and creative products as the main research object,this paper studies the design strategies and development suggestions of cultural and creative products in Suzhou based on the integration of culture and tourism,the development status of cultural and creative products in Suzhou.Firstly,through literature analysis,the relevant concepts of cultural and tourism integration and cultural and creative products are explained,the concept,connotation and characteristics of cultural and tourism integration and creative products are summarized,and the value and significance of cultural and creative products under the background of this paper are clarified,so as to provide a clear research direction for the following.Secondly,it analyzes the advantages and resource background of Suzhou’s cultural and tourism development,and shows that Suzhou has strong conditions for the development of tourism resources and profound characteristics of cultural resources,which provides strong support for the integration of Suzhou’s cultural and tourism and product development.Then,product survey,questionnaire survey and data analysis were used to analyze the design status,product categories and design ideas of Suzhou cultural and creative products,summarize consumers’ preferences for Suzhou tourism and Suzhou cultural and creative products,and analyze the promoting factors and restricting factors of Suzhou cultural and creative products under the integration of culture and tourism.It demonstrates the necessity of differentiated development,relevant social platform building and pre-market introduction strategy.Finally,based on the analysis of specific cases,the design strategy of cultural and tourism integration products for Suzhou market is drawn-starting from the design principles,design methods and design process,to improve the design and development of cultural and creative products in Suzhou.Suzhou product factors,from the government,enterprises and society three aspects put forward development countermeasures and Suggestions,hoping to suzhou tour industry integration,cultural creative industry transformation and text and provide reference for the design and development of products,promoting the fusion of culture and tourism in our country,promoting cultural soft power and to meet people’s growing spiritual and cultural needs.Finally,combined with the development countermeasures and suggestions and the design strategies and processes mentioned above,through the "Four Hours of Garden" cultural and tourism brand activities,the design of cultural and creative products in Suzhou under the integration of cultural and tourism is further explored.