Research On The Design Of Ancient City Cultural And Creative Products Under The Background Of Cultural Tourism Integration ——Taking Jimo Ancient City As An Example

Since the establishment of the Ministry of culture and tourism in March 2018,the integrated development of culture and tourism has opened a new chapter,and the new value era of tourism,culture and creative industry has arrived.As an important part of cultural tourism,ancient city tourism has gradually become one of the hotspots of cultural tourism consumption,cultural and creative products have become a new direction of cultural and tourism consumption in the ancient city,promoting the transformation and upgrading of tourism consumption.The in-depth development of cultural tourism integration has accelerated the combination of tourism and ancient city culture,put forward new requirements for the development of ancient city cultural and creative products,and exposed many problems.For example,the design of cultural and creative products in Jimo ancient city presents a scattered and homogeneous phenomenon,and the innovation,standardization and characteristics of cultural and creative products need to be improved.Through literature research,field investigation,comparative analysis and other research methods,this paper first takes the background of cultural tourism integration as the starting point,combs the development context of cultural tourism integration in recent years,studies its practical significance to the design and development of ancient city cultural and creative products,and lays a theoretical foundation for the study of the design principles of ancient city cultural and creative products under the background of cultural tourism integration;Secondly,collect and study the design of cultural and creative products sold in the ancient city with high domestic popularity.From the perspective of cultural inheritance,innovative design and emotional experience of cultural and creative products in the ancient city,summarize and study the principles in line with the design and development of cultural and creative products in the ancient city at the present stage,surround the cultural resources of the ancient city of Jimo,extract the unique cultural symbols of the ancient city of Jimo,and develop unique cultural and creative products.The research and practice of this paper hopes to provide a certain theoretical reference value for the design and development of cultural and creative products of the ancient city under the new situation of cultural and tourism integration,and provide a certain practical guiding significance for excavating the tourism cultural resources of the ancient city of Jimo and improving the competitiveness of cultural and creative products of the ancient city of Jimo.