Research On Cultural And Creative Design Of Handan Guangfu Ancient City Under The Background Of Cultural And Tourism Integration

The integration of culture and tourism promotes the development of the ancient city’s cultural innovation,but Handan Guangfu ancient city has homogeneity and lack of innovation,and its visual image design needs to be updated and created.In the context of cultural and tourism integration,this paper conducts research on the design of creative products of tourism culture,and analyzes the well-known ancient city cultural and creative design cases in China.Centering on the historical context and profound cultural connotation of Handan Guangfu ancient City,Under the background of cultural and tourism integration,multi-directional professional exploration and element extraction of regional culture,specialty packaging,architectural features and intangible cultural heritage of Handan Guangfu ancient city are carried out.Design methods such as symbol conversion design,packaging application design and innovative design are adopted to extract pattern elements and color elements.According to the contemporary design needs and the actual situation of the design market,the visual image design and tourism cultural and creative products of Handan Guangfu ancient city with both cultural connotation and interesting are designed to enrich the cultural value system of Handan Guangfu ancient city,make the cultural and creative design of Handan Guangfu ancient city become diversified,and better convey the regional cultural characteristics of Handan Guangfu ancient city.Under the background of the integrated development of culture and tourism,through the analysis of the existing ancient city culture and innovation,lay the foundation for the design of Handan Guangfu ancient city culture and innovation,extract the regional cultural elements of Handan Guangfu ancient City,and design a better series of cultural and innovation products.