| As a famous historical site and tourist attraction in Guangfu area,Chenjiaci embodies the cultural thoughts and clan wishes of Lingnan ancestors,and conveys the sustenance of the heart through exquisite and complex handmade works of art.The image symbols contain rich and positive spiritual beliefs and cultural values.At the same time,the characteristic Lingnan folk art value is described with image symbols to achieve the role of narration.In the context of the fragmented digital age,the traditional intangible cultural heritage such as Chen ancestral temple has been impacted to some extent,and its functional characteristics have gradually changed,and the problems of making old handmade works of art and facing few successors are becoming more and more obvious.However,the cultural spirit and image symbols with narrative function behind Chen ancestral temple need to be inherited.Therefore,the author hopes that through digital means and modern visual design techniques,the traditional image content of Chen ancestral temple will be presented in a narrative way,so as to provide a new development direction for traditional handmade works of art,so that non relics can be accepted by the current digital era and bring more opportunities to it as much as possible,so as to make a modest contribution to the inheritance and development of Lingnan culture.This thesis is about the performance and application of image narration in the visual design of Chen ancestral temple.Firstly,through in-depth understanding of Chen ancestral temple,this thesis expounds its historical background and the image artistic characteristics of handmade works of art from the regional cultural resources and historical site resources,excavates its cultural value and narrative content,and extracts the design value through these two elements.Then,through the research on the relevant theories of image narratology,starting from the essence of image narrative,this thesis analyzes the spatial and temporal image narrative characteristics in the image of Chen ancestral temple,and guides the digital narrative design through the sensory layer and emotional layer in the interactive design theory.Secondly,it analyzes and summarizes the narrative characteristics and narrative mode of the traditional image of Chenjiaci,makes a case analysis of the more excellent design works in the market,discusses the expression methods of Chenjiaci image narrative,formulates the image narrative design principles and the image narrative strategy in Chenjiaci visual design,and completes the image narrative design construction of H5.Finally,according to the user research and the image narrative mode summarized above,the gray plastic image theme is extracted,the design practice is carried out with the image narrative design principles and narrative strategies,and the communication effect is verified through the five stages of attention,interest,search,action and sharing of the communication AISAS model.This thesis analyzes the traditional image symbols of Chenjiaci from the perspective of image narration,tests the communication effect of the design application through the theoretical model of communication,and uses Likert’s five-level scale to carry out questionnaire feedback and H5 background data analysis to ensure the communication effect of image narrative design.Displaying the culture of Chen ancestral temple in a "new" narrative way can make the traditional culture better accepted by young people,break the traditional estrangement,provide a new development way for the traditional culture,and provide a reference digital design method for the intangible cultural heritage culture in other traditional areas. |
