MY Co.,LTD Development Strategy Research

Founded in 1992,MY is a large-scale modern pig breeding enterprise integrating scientific research,feed processing,pig breeding,pig breeding,pig breeding,and pig slaughtering.Starting from 22 pigs at the beginning of its establishment,the company has now sold more than 10 million pigs annually,and the company has become one of the most representative companies in the industry.For 28 years,MY has positioned the company’s development strategy as "efficient and scientific production,focusing on health control",and insisted on the integrated breeding business model of self-reproduction and self-support.However,with the continuous changes in the pig industry market,epidemics and other factors,MY’s current development strategy has certain limitations.Therefore,how to break through the limitation of the company’s heavy asset management and single main business,formulate a development strategy and provide corresponding implementation plans is an urgent problem for MY company.Based on the theory of corporate strategic management,this article uses strategic management analysis tools and methods to collect a large number of relevant data and related documents of MY company,conduct systematic development strategy research and formulate development strategy implementation plan.First,combined with the theory of corporate strategic management courses,the research background,significance and ideas of this article are explained.Secondly,through the analysis of the external environment of MY company through the PEST model and Porter’s five forces model of the pig breeding industry,combined with the EFE matrix,it is concluded that the current opportunities are greater than the challenges.Third,analyze the internal resources and core competitiveness of MY company,and analyze the financial indicators compared with the main competitors,and use the IFE matrix to find that MY company’s advantages outweigh its disadvantages.Finally,performSWOT analysis on the analysis results,determine the development strategy goals suitable for the company,clarify the choice of diversified development strategies,and formulate detailed implementation plans for diversified development strategies,from company organization management,human management,financial management,information management and Suggestions in risk management to ensure the implementation of development strategies.Through the use of the relevant theories of corporate strategic management,a comprehensive analysis of MY company,while formulating its own development strategy and providing corresponding strategic implementation plans,it also has an important role in the formulation and implementation of the development strategy of similar enterprises in the pig breeding industry.Certain reference value.