Research On The Development Strategy Of Guizhou Huangniu Grou

This paper takes the development strategy of Guizhou Yellow Cattle Group as the object of study.Under the strategic background of the national implementation of the rural revitalization strategy and the major opportunity of Guizhou Province to vigorously promote the meat cattle industry,the external and internal environments of Guizhou Yellow Cattle Group are analyzed in depth in an all-round,multifaceted and multi-visioned manner through strategic tools such as PEST analysis and Porter’s five forces model,so as to obtain the The external factors evaluation matrix(EFE matrix)and the internal factors evaluation matrix(IFE matrix)were used to analyse the external and internal strengths,weaknesses,opportunities and challenges faced by the Guizhou Yellow Ox Group in the development process through SWOT analysis."strategy," disadvantage-opportunity " strategy," advantage-threat " strategy," disadvantage-On the basis of this,a series of strategic positioning,strategic objectives,strategic tasks and specific guarantee measures for the overall development of Guizhou Yellow Bull Group were proposed.