Analysis On Problems And Countermeasures Of Zhanjiang Aquaculture Processing Industry

With the rapid economic and social development and the continuous improvement of living conditions,China’s catering supply and consumption structure has undergone tremendous changes.Aquatic products,with their diversified nutritional value,unique and delicious taste,have become more and more normal dining choices and have great market potential.Due to its superior geographical location and abundant seafood resources,Zhanjiang has become a large aquatic product city that "born by the sea,thrive by the sea,and strong by the sea".Therefore,studying the development status and problems of the aquaculture processing industry in Zhanjiang,and effectively proposing countermeasures and suggestions for optimization and upgrading,improving quality and efficiency,is of great significance to promote the city’s conomic and social development.This article takes Zhanjiang aquaculture processing industry as the research object.Through the research and analysis of the relevant literature and statistical yearbook and other official data on the development of aquaculture processing industry at home and abroad,the on-the-spot investigation,as well as the learning and reference of the advanced experience of the development of aquaculture processing industry at home and abroad,this article deeply analyzes the development status of aquaculture processing industry in Zhanjiang,and finds that there are many deficiencies.The deficiencies are as follows: lack of management and coordination functions of government departments,and imperfect quality testing and information disclosure;the scale of the enterprise is small,and it is obviously affected by market competition and product homogeneity;aquaculture processing is mainly based on simple rough processing,supplemented by deep processing,with backward production level and processing equipment,and lack of technology and management talents;the operation and management is mainly based on the family model,lacking long-term strategic development planning.Zhanjiang aquaculture processing industry should actively optimize and upgrade to achieve high-quality development from the following aspects.First,increase government support and optimize infrastructure construction.Second,promote the clustered development of aquaculture processing industry,build the modern aquaculture processing industrial park,and at the same time,give full play to coastal tourism resources to develop characteristic tourism.Third,deepen the research and development of basic fields and equipment technology,improve the ability of independent innovation,enter the fields of intensive processing such as snack foods and marine biomedicine,extend the processing industry chain.Fourth,improve the mechanism of coordinated education and occupation training,and actively introduce excellent talents and implement the professional manager system.Fifth,implement brand strategy and promote corporate brand image through multiple channels.Sixth,improve the quality and safety of aquatic products,cater to the needs of global consumers with distinctive and differentiated aquatic products,expand the international trade market,and increase the share of export trade.