| In the era of rapid economic development,people’s quality of life continues to improve,and a healthy lifestyle has become an increasingly pursued goal.As one of the important ways to promote physical health,physical exercise has been integrated into people’s lives.As a platform for people to exercise,fitness club is popular among the masses for its simple,safe,diversified and scientific fitness services.In recent years,people’s demand for fitness services is getting higher and higher,which makes the development direction of fitness clubs to explore health services.The release of the outline of the "healthy China 2030" plan in 2016 has made the "integration of physical medicine" the focus of hospitals,rehabilitation centers and the fitness industry.As the carrier of "physical and medical integration",the health club integrates medical elements in the health club with physical exercise to guide people to carry out scientific fitness.At present,"physical and medical integration" service has appeared in fitness clubs,but it cannot meet people’s needs in terms of the type of development,the level of coaches and the effect of exercise.This paper takes the fitness club of "physical and medical integration" as the research object,and adopts the methods of literature,questionnaire,mathematical statistics and expert interview to construct the fitness club model of "physical and medical integration".The results show that: first,a survey on the current situation of "physical and medical integration"fitness club shows that there is no "physical and medical integration" fitness club,but some services in the fitness club involve "physical and medical integration".Second,to investigate the fitness club membership,the people of "body fusion medical service demand is bigger,the fitness club expected behavior in health testing equipment,testing,test report interpretation and risk assessment,and the integration of medical knowledge of exercise prescription,coaches with professional sports medicine knowledge ’willingness to demand is relatively strong.But existing fitness services cannot meet the demand for non-drug treatments to improve health.Thirdly,the construction of "physical and medical integration" fitness club model is to integrate physical exercise and medical elements in the fitness club,providing people with scientific health knowledge and a platform to guide people to carry out scientific exercise.Fourthly,the orientation and development goal of "physical and medical integration"fitness club are determined.Fifthly,the construction of technology integration,talent integration,equipment integration and market integration of "physical and medical integration" fitness club is elaborated.According to the results of the study,Suggestions are put forward: first,to strengthen theaccurate positioning of the customers of "sports and medicine fusion" fitness club,and to target customers in the field where they are good at.Second,in the product development process of "integration of sports and medicine",we should pay attention to the combination of sports and traditional Chinese medicine,and develop special projects.Massage,cupping,acupuncture and other traditional Chinese medicine projects into sports training,development of new products.Third,carry out the pilot of "integration of physical medicine" service,select cases of special population,and then the team of "physical medicine" will conduct health test,interpret test report,evaluate sports risk,and formulate and implement periodic service plan.After a period of time,the service plan is adjusted according to the physical condition of the case.After the end of the service,collect the subjective feedback information of the case,compare the effect of the former and the latter service,and improve the "integration of physical medicine" service. |
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