Research On Development Strategy Of Handan First Hospital

At present,in the context of the rising economic level of the whole people,the people’s health needs are constantly increasing.Public hospitals are facing the impact of many policy environmental events such as medical reform,hierarchical diagnosis and treatment,the establishment of the medical insurance bureau,the implementation of DRG,zero interest rate on pharmaceuticals and consumables,insufficient financial funds,and the large amount of private capital entering the medical market.Public hospitals have suddenly increased competitive pressure and their living environment more complicated.In the future,public hospitals will also face the more complex and changeable environmental impacts such as economy,society,politics,technology,law and even ethics.Under this background,how can urban public hospitals develop better and faster? It is particularly important for a city public hospital to formulate a scientific,objective,and operational hospital development strategy plan.First of all,the background and significance of this study are described.According to the content of this study,the research status of strategic management and hospital strategic management at home and abroad is summarized and analyzed,and the research direction is determined.Secondly,the paper analyzes the external environment of The Handan First Hospital,analyzes the industrial environment of the Handan First Hospital using porter’s five Forces model,and reveals the opportunities and threats the Handan First Hospital city faces.Thirdly,the paper analyzes the internal environment of Handan First Hospital,including land construction resources,equipment resources,human resources,information resources,discipline development ability,internal operation indicators,etc.,to comprehensively summarize the advantages and disadvantages of the hospital.With SWOT analysis method,and then,thesis of Handan First Hospital advantages and disadvantages,opportunities and challenges,a comprehensive analysis and summary,to provide scientific basis for development strategy,t Handan First Hospital,through the above analysis,study and formulate the development of strategic objectives,Handan FirstHospital,and set specific strategy for Handan First Hospital;Finally,safeguard measures should be formulated in the aspects of organization,performance,personnel,informatization and culture to ensure the specific implementation of the strategy.