| Research on tourists has always been one of the important research issues of tourism.How to improve the tourist revisit rate has always been one of the goals of tourism development.This paper uses the research methods of literature analysis and questionnaire survey to learn the tourism benefit of cultural heritage sites by referring to the research of cultural heritage tourism and the role of cultural tourism in the cultural heritage education and environmental education.It also helps to develop The evaluation system to analyze the local cultural heritage tourism;Through the exploratory factor analysis,the tourist’s tourism benefit is divided into two dimensions.The multiple responses are used to analyze the impact of the tour and the impact of the participating activities on the tourist’s tourism benefit.Through regression analysis,it is important to find out the educational influence of Wudang Mountain cultural heritage tourists.And put forward practical measures to deepen the educational effect of tourism in cultural heritage sites on tourists.The thesis is divided into the following three parts:The first part is about the research background of cultural heritage tourism,and combs the research progress of scholars at home and abroad on the cultural value tourism tourism and Wudang Mountain Taoist cultural heritage tourism,cultural heritage tourism and culture.The concept of education and religious culture tourism is defined,and the basic assumptions are put forward:Wudang Mountain cultural heritage tourism has educational effects,tourists’ travel motives,tourism preferences,and Taoist cultural background,they are the factors that influence the tourism education of Wudang Mountain cultural heritage.The second part discusses the history and culture of Wudang Mountain in the case,the development of tourism,about Wudang Mountain tourist tourist education facilities and measures,it analyzes the benefits and influencing factors of Wudang Mountain cultural heritage tourism through questionnaires,and proposes countermeasures.The third part summarizes the conclusions of the full-text research on the basis of the previous papers,and puts forward the limitations of the research and the prospects for future research.Finally,the following conclusions are drawn:1.More than 70% of tourists can enhance their knowledge of Taoist culture and the natural environment after traveling in Wudang Mountain.2.The educational level of tourists and the belief in Taoism are important factors which influence the educational role of tourists in Wudang Mountain cultural heritage.Therefore,cultural heritage tourism sites such as Wudang Mountain should be segmented according to the level of tourists’ education and Taoist beliefs,and targeted design in the way of explanation and propaganda to enhance the cultural heritage value of cultural heritage tourism sites to improve the spreading effect of local culture educated in Wudang Mountain.3.The travel opportunities of tourists on the Wudang Mountain trip affect their cultural and educational role.The reasons for traveling are mountain climbing,experience/understanding of religious culture,visiting relatives and friends,learning Wudang martial arts,appreciating/understanding Taoist cultural monuments,religious worship,and seeking meaning in life.You can feel very good or better tourism culture in Wudang Mountain.You can feel to get well or better cultural educated in Wudang Mountain.In response to the motives of tourists,it is proposed to train professional Taoist priests,cultivate staff with rich knowledge of Taoist culture,and provide professional explanations for tourists anytime and anywhere to meet the motives of tourists and bring better educational effects.4.The tourist activities of tourists participating in Wudang Mountain will affect their cultural and educational role.Wudang mountain’s trip to participate in activities is divination,and Tai Chi martial arts,health experience visitors can feel very good or better tourism culture benefits in Wudang Mountain.In response to these travel participation activities,we propose to develop special Taoist cultural tourism activities to meet the needs of tourists’ experience. |