Research On The Development Of Rural Cultural Tourism In Sichuan

After the international financial crisis,the tourism industry and the development of cultural industry is more and more high degree of relevance,more and more dense,the synergy degree is more and more strong,the integration of both linkage trend has become a national consumption demand,realize the inherent requirements of the economic recovery.Cultural needs has become the fundamental motivation of tourism,cultural resources become the core resource of tourism,cultural environment has become the basic conditions of tourism,cultural exchange has become an important function of tourism.In recent years,various provinces and cities began to organize all kinds of rural cultural tourism festival in the government and the relevant functional departments under the leadership of Sichuan province is no exception.Sichuan Rural Cultural Tourism Festival Experienced from weak to strong,from single to rich,now has become a force to be reckoned with,a kind of development direction has strong vitality and good market prospect.However,despite the folk culture and rural tourism festival integration has become the main way nowadays in the development of the tourism market and the flagship brand,but limited to the overall development of tourism industry,the domestic factors of folk culture atmosphere and all kinds of software and hardware technology level,many of China’s Folk Festival has not been good for tourism development and design,mostly simple folk activities,superficial,less content,less attractive,participants are mainly local residents The participation of tourists,the overall number is less,and the lack of organizations and groups,mostly spontaneous or scattered tourists,more did not form a unified full scale,organization of the festival activities,there is no truly into the tourism market resources.Therefore,the research of Sichuan rural cultural tourism festival development,association analysis rural tourism and cultural development,to explore a more effective development strategy of rural cultural tourism festival actively,will further promote the Sichuan province rural cultural tourism development,promote regional economy,to carry forward the traditional culture and heritage protection.This research is divided into 6 parts,the first chapter is the introduction,which mainly includes the background of the study on the rural cultural tourism festival,the purpose and significance of the research,the research ideas and methods,the literature review at home and abroad,the second chapter is the related concepts and theoretical foundations of the Rural Cultural Tourism Festival,and the third chapter is the development of the rural cultural tourism festival in Sichuan.Mainly including the development process,characteristics and effectiveness of Sichuan Rural Cultural Tourism Festival;the fourth chapter is typical case analysis,including Cangxi pear flower festival brief introduction,pear flower festival concrete practice,pear flower festival can learn from experience,the deficiency of pear flower festival development;the fifth chapter for domestic and foreign advanced experience for reference;the sixth chapter is the conclusion and suggestion.This article has combed and summed up the development course,characteristics and effect of the Sichuan Rural Cultural Tourism Festival.Taking the Sichuan Cangxi pear festival as a typical case of the rural cultural tourism festival,the paper draws the experience of the development of pear flower festival in Sichuan Cangxi and the shortcomings of the development of pear flower festival,and draws on the advanced experience at home and abroad,to four Rural cultural tourism festival of Sichuan province puts forward suggestions: strengthen brand,innovate tourism form,enrich the cultural connotation of tourism,perfect basic supporting facilities,combine with local characteristics,rationally layout traffic system network,introduce and cultivate high-level talents,attach importance to ecological protection and persist in sustainable development.