Problems And Countermeasures Of The Integration Of Culture And Rural Tourism In Fuqing City

The report of the 19th National Congress of the Communist Party of China pointed out:"Socialism with Chinese characteristics has entered a new era,and the main contradictions in our society have been transformed into contradictions between the people's growing needs for a better life and the development of inadequate and unbalanced development." In the process of accelerating the combination of cultural industry and tourism industry,maintaining the unique attraction of tourist attractions is an important way to promote the further transformation and upgrading of the tourism industry and meet the people's demand for cultural consumption.The purpose of this paper is to provide suggestions for the transformation and upgrading of tourism in Fuqing City and the cultural needs of people in Fuqing City and other areas by studying the problems and countermeasures of the integration of cultural resources and rural tourism in Fuqing City-This Paper mainly combines the relevant knowledge of management,tourism,culture and agriculture,and conducts research through literature research method,investigation research method and comparative research method.This paper first expounds the significance of the integration of culture and rural tourism in Fuqing City and the opportunity of the integration of culture and rural tourism in Fuqing City.This paper believes that the Fuqing Municipal Government attaches great importance to rural tourism,the income level of residents in Fuqing City and surrounding areas is increasing,and the village of Fuqing City The gradual completion of tourism infrastructure and the rich cultural resources of Fuqing City provide a good opportunity for the integration of culture and rural tourism in Fuqing City.Then,based on the investigation and research,this paper expounds the eurrent situation of the integration of culture and rural tourism in Fuqing City and analyzes the problems existing in the fusion of culture and rural tourism in Fuqing City.The analysis of this paper shows that there are three problems in the combination of culture and rural tourism in the integration of culture and rural tourism in Fuqing City,the narrow scope of integration and insufficient depth of integration.Finally,on the basis of combing the rural cultural resources of Fuqing City,this paper puts forward the following suggestions on the integration of cultural resources and rural tourism in Fuqing City:First,increase the culture and the way through the protection of traditional villages,the construction of beautiful villages,and the enhancement of the cultural connotation of folk culture.The combination of rural tourism;the second is to expand the scope of the combination of Fuqing culture and rural tourism from the perspectives of "food,housing,travel,shopping and entertainment";the third is to discuss "dream culture",folk culture and red culture as examples.Ways to enhance the depth of cultural and rural tourism.On the Policy Guarantee of Fuqing City's Integration of Culture and Rural Tourism,this paper points out that the cultural tourism regional cooperation between Pingtan,Fuzhou Nanyi County and Haisi City should be strengthened;cultivate and introduce rural cultural tourism related talents and improve cultural tourism.Integrate the system,focus on the core elements of tourism,such as“eat,live,travel,travel,purchase,and entertainment",improve infrastructure construction,and enhance tourism quality.