| With the rapid development of digital technology,the global coverage of wireless Wifi,4G traffic and wired network,and the widespread popularity of smart phones,emoji,as a new form of network visual culture,has developed rapidly and become popular all over the world in recent years.People’s communication style is in the network under the visual culture,great changes have taken place in people pay more attention to visual perception and the inner meaning of the symbol and willing to enjoy more impact and appeal of visual pleasure,more eager to express ideas and to show emotion,belonging to ascend,at the same time actively seeking identity between the groups.As millennials become a major force on the web and in design media,emojis are becoming more and more important to people’s communication,ushering in an era of online visual culture.Compared with traditional text communication,emojis have some limitations in conveying meanings,but on the whole,emojis can make communication more vivid and greatly increase people’s social fun.Facial communication can express self-emotion more clearly,shorten the distance between the two sides of communication,and even have the effect of "one picture is worth a thousand words",which is in line with the development trend of virtual social communication--warm social experience.The first chapter of this paper is the introduction to the background of the research ideas and methods for a more detailed description.The second chapter introduces the development course and evolution history of emoticons,from the expression stage of punctuation symbols to the expression stage of system avatar to the current combination of pictures and pictures.The third chapter is the innovation of this paper.This paper creatively divides the user experience of emojis into research type and experience type for specific analysis,and draws the conclusion that the pursuit and experience of emojis of different groups of users are totally different.The fourth chapter is the focus of this paper.By studying the design methods and strategies of emojis in the market at the present stage,the fourth chapter provides ideas and lays a certain foundation for the development and innovation of emojis,and also mentions the problems that creators should pay attention to when designing emojis.The fifth chapter analyzes the development and innovation direction of emoticons in network visual culture from the Angle of intelligence and informatization. |
