| Mobile terminal penetrates into people’s life by virtue of its convenience and strong sense of interactive experience.As technologies such as 5G and 5G terminals gradually mature,people’s aesthetic expectations on the visual design of mobile terminal contents are also on the rise.Through the mobile terminal to complete the consumer travel and leisure vacation destination choice,has become the future of the normal life.This change in the way of selection prompts the operators of tourism destinations to pay attention to user experience in the visual design of mobile terminals,which can help tourists make decisions quickly and meet the emotional needs of consumers,thus speeding up the branding process of rural tourism destinations.On the basis of design,integrating the knowledge of tourism communication and other related disciplines,taking Toule village in Panzhou city,Guizhou province as a sample,this paper conducts a research on the brand visual design of tourism destinations based on mobile terminals by investigating the historical and cultural context of local natural geographical environment,customs and customs.This paper summarizes and analyzes the current situation of visual design on mobile terminals in this region,puts forward the design ideas,principles and methods,excavates regional cultural elements,and refines and transforms them.With the mobile terminal as the carrier,the elements are applied to the interface design to regain the memory of homesickness,tell the story of Toule,and put forward the countermeasures and Suggestions on how to export the cultural value of Toule tourism destination with the brand visual image.On the one hand,this study has created a unique Toule visual image based on the brand’s concept and behavior,which attracts tourists to come to the site for experience and promotes the development of Toule tourism industry.On the other hand,the paper explores the value creation process of the rural tourism destination branding based on the visual design of mobile terminals,and provides the design ideas for the brand construction of rural tourism destination. |
